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WELCOME ADDRESS BY THE GROUP CHIEF EXECUTIVE OFFICER OF MEDIAFUSE-DENTSU NIGERIA, EMEKA CHRIS OKEKE, DELIVERED ON THURSDAY, FEBRUARY 29TH, 2024 AT THE 2024 DENTSU AFRICA CONFERENCE HELD AT MARRIOTT HOTEL, IKEJA LAGOS

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Please permit me to start this address by welcoming the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Lekan Fadolapo, our esteemed clients and partners from across our service delivery chain in Africa, and particularly Nigeria, to this year’s Dentsu Africa 2024 Now Summit. Before I continue, I’d like to recognise the presence of the Chief Executive Officer of Dentsu Europe, Middle East and Africa, Andre Andrade; the CEO of Dentsu Africa, Dawn Rowlands; the dentsu EMEA CFO, Helena Gamez, and all the participants seated here today who have flown in from different parts of Africa, Europe, and Middle East to join us in this conference. This conference coincides with MediaFuse-Dentsu Nigeria’s tenth anniversary. It’s been a decade of transformation, innovation, and celebration of the collective spirit of our people, our clients who entrusted us with their brands and custom; the media owners and partners who collaborated with us on innovative solutions; and the individuals who poured out their hearts and minds into making Dentsu Nigeria the success it is today. As we gather here today in the vibrant city of Lagos, surrounded by a community of passionate industry leaders, it is with pride that we reflect on the incredible strides we have taken together for the past 10 years. Choosing NOW as this year’s summit theme, underscores Dentsu’s unwavering commitment to shaping the future of African marketing communications, knowing that we are at a pivotal moment, where technology is rapidly evolving, audiences are diversifying, and the global marketing landscape is undergoing a seismic shift. At Dentsu Africa, we understand the complexities and nuances of the Sub-Saharan African market. We have a long-standing commitment to the region, with a deep understanding of its diverse cultures, consumer preferences, and media landscape. Our global network and expertise, combined with our local knowledge and agility, empower us to deliver unparalleled marketing solutions tailored to specific needs. Permit me to recall how MediaFuse-Dentsu Nigeria has grown into a leading force in marketing communications, consistently pushing boundaries and exceeding expectations since our humble beginnings in January 2014. It is remarkable to note that MediaFuse challenged the status quo in 2014 when it became the first indigenous media agency to launch total communication services that cut across creative services, production, digital marketing, original content development, influencer marketing, data and technology against the established norm of these services being launched by full-service creative agencies. From a solo media agency in 2014 to diversified marketing communications services managed out of eight client-facing entities across media and creative (Carat ICP, dentsu X, iProspect, Dentsu OOH, Red Star International, Dentsu Performance, Dentsu Creative, Dentsu Agyle). MediaFuse-Dentsu Nigeria now stands tall as a leading integrated marketing communications network, consistently recognised for dreaming loud, inspiring change, innovating without limits, and being a force for good. We have over the years created a viable platform for many young Nigerians to develop their careers in media, creative, content, and digital marketing among others and become one of the leading integrated marketing communications networks with significant global, regional, and local client relationships as well as partnerships across media, production, content, data, tech and the creative economy supporting clients across financial services, brewed beverages, banking, carbonated soft drinks, cosmetics, dairies, NGOs and other fast moving consumer goods and services to mention a few. We have a track record of setting the pace in the industry with many groundbreaking “FIRSTS” and initiatives that have earned us awards and recognitions across our corporate service lines and as individual professionals. We are consistently innovative, collaborative, pioneering, agile and ambitious in our approach. As pioneers in shaping the marketing communications landscape, we have embraced new technologies, fostered talent, and championed ethical practices with indelible impacts on the Nigerian marketing communications ecosystem. We are the first to attract foreign direct investment in equity participation, active board representation, management, and full integration with a global network dating back to August 2014 – I am not aware of any relationship with such landmark involvement in the Nigerian marketing communications industry before this date. Our pioneering and innovative footprints are also visible in research, service delivery and innovation. The launching of M1 (formerly Consumer Connection System) in 2016 was a game changer in the Nigerian marketing communications industry expanding measurable touchpoints from just four via TV and radio audience measurement (RAMS+TAMS) as well as AMPS to sixty plus (60+) touchpoints covering over 20 commercial cities in Nigeria today. We also redefined the location services and digital marketing with the launch of Dentsu OOH (formerly Posterscope) and Dentsu Performance (iProspect); thus, leveraging and bringing science, robust data, and technology to bear in these critical areas in the industry. Through collaboration, we have worked on over 100 international and national brands from notable companies. As we celebrate the past, we are embracing the future with confidence through investment in human resources, technology, and data to chart a new path in customer and brand experience. We are well-positioned to not only keep pace but to drive positive changes in the market. Innovation, integrity, and client-centricity will continue to be the guiding principles that define us without reneging on ethical practices and responsible advertising. We hope we can continue to count on your support as we embark on this journey. Over the next few hours, you will be presented with insights from industry experts. We’re confident you would find the sessions enriching and valuable. We encourage you to participate actively, ask questions, and share your feedback. Together, let’s leverage the power of collaboration and innovation to unlock the full potential of marketing in this vibrant and dynamic region; and NOW is the time to do that. Thank you once again for joining us. We look forward to a productive and inspiring time with you! Emeka Chris Okeke, Group Chief Executive Officer, MediaFuse-Dentsu Nigeria

WELCOME ADDRESS BY THE GROUP CHIEF EXECUTIVE OFFICER OF MEDIAFUSE-DENTSU NIGERIA, EMEKA CHRIS OKEKE, DELIVERED ON THURSDAY, FEBRUARY 29TH, 2024 AT THE 2024 DENTSU AFRICA CONFERENCE HELD AT MARRIOTT HOTEL, IKEJA LAGOS Read More »

Dentsu Africa 2024 Summit Holds in Lagos As MediaFuse-Dentsu Nigeria Celebrates 10th Anniversary

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dentsu, one of the world’s leading integrated marketing networks, is holding its Africa regional conference in Nigeria. The Dentsu Africa conference commences on Monday, February 26, 2024, in Lagos and will end on Thursday, February 29, 2024, the Group Chief Executive Officer of MediaFuseDentsu Nigeria, Emeka Okeke, said. He noted that the Summit coincides with the 10th anniversary of MediaFuse-Dentsu Nigeria. According to him, the summit with the theme, NOW, will gather industry leaders, visionaries, and changemakers from across the network to explore how to navigate the ever-evolving marketing communications landscape and unlock future opportunities in the continent. “The event will feature keynote addresses, panel discussions, and networking opportunities designed to equip participants with the insights and strategies needed to thrive in a dynamic and challenging environment. “The summit will be attended by leading integrated marketing communications experts from Europe, the Middle East and Africa, including representatives from global media channels like Google, TikTok, and Meta among others.  The Director General of the Advertising Regulatory Council Of Nigeria (ARCON), Dr Lekan Fadolapo, will present a paper on Nigeria’s marketing communications landscape and the regulatory environment,” he added. He noted that, during the summit, experts would delve into critical industry topics, including the evolving consumer journey, the rise of automation, the power of creativity, and the future of media measurement. Emeka expressed MediaFuse-Dentsu Nigeria’s readiness to host the summit, saying that deliberations would benefit Nigeria’s marketing communications industry. “Hosting this Summit at a time when we are celebrating our 10th  anniversary in the marketing communications industry is highly worthy. Apart from the Summit, we have also lined up other activities to celebrate our 10 years of making modest contributions in the industry and market at large,” he added.

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MediaFuse-Dentsu Donates Computers To Army Children Senior High School In Lagos

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MediaFuse-Dentsu has donated computers to Army Children Senior High School, Ikeja in a bid to empower students with the tools and resources needed to succeed in today’s tech-driven world. “In today’s digital age, access to technology is no longer a luxury, but a necessity,” said Group Chief Executive Officer of MediaFuse-Dentsu, Emeka Okeke, who was represented by the Chief Operating Officer of D’Agyle, Marian Ogaziechi, during the donation on Tuesday. Emeka explained that the donation would also enable the students to prepare adequately for their examinations, reiterating the company’s commitment to educational excellence and community development. While advising the students to focus on their studies, he said, “We are committed to supporting the educational aspirations of all students, and we believe that this donation will make a significant impact on the lives of those at Army Children Senior High School, Ikeja.” The advertising guru hinted that as the company celebrates its 10th anniversary, this year, more community service and engagement would be embarked upon, according to a statement by Dentsu Nigeria’s Corporate Communications Manager, Sodiq Oyeleke, on Wednesday. The Financial Director of MediaFuse-Dentsu, Funmi Lawal, the computers were provided to the students as a gateway to a world of information and learning opportunities. She emphasised MediaFuse-Dentsu’s commitment to educational excellence and community development extends beyond the donation of computers. “We also plan to partner with schools and other organisations to provide technical support and training for instructors and students in the areas of Information Communication Technology, entrepreneurship and marketing communications,” she added. The school’s principal, Mrs Agbona, B.L, expressed their gratitude for the donation, adding that the computers will be invaluable in helping students prepare for the future and reach their full potential. Agbona, who was represented by the school’s computer tutor, Mrs Tosin Olusola, said, “This will enhance the students’ practice before and after examinations. It will also enable ICT students in Senior Secondary School Two and Senior Secondary School One to have practical knowledge along with theoretical knowledge. “With the support of MediaFuse-Dentsu, we can provide our students with enhanced educational experiences and nurture their talents and passions to reach their full potential.”

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An Evening Of Camaraderie At MediaFuse-Dentsu’s 2023 End-Of-Year Bash

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Mediafuse-Dentsu ended the year 2023 with joy and celebration with an electrifying end-of-year party. The party witnessed our dynamic talents transforming DENTSU CREATIVE (venue of the party] into a playground of revelry, for the celebration of another year of campaigns conquered and clients captivated. The atmosphere reflected a playful wink at MediaFuse-Dentsu’s penchant for turning the ordinary into extraordinary. Laughter hung heavy in the air, fueled by captivating cocktails and an endless buffet of culinary delights. Colleagues, usually siloed by agencies, mingled freely, swapping stories of successful campaigns and hilarious client quirks. The DJ, a seasoned master of beats, kept the dance floor heaving with a cocktail of chart-toppers and guilty pleasures, ensuring no suit remained un-shimmied. The night wasn’t just about revelry, though. We commemorated our triumphs with a heartwarming awards ceremony, each accolade a glittering testament to individual brilliance and collaborative spirit. Among those who were awarded are Segun Hunga, Oluwatosin Ogundele and Ibukun Alabi, who work with the Finance Department; Joseph Uwandu, Dentsu OOH; Ifeoma Uzor, D’Agyle; Fidelia Igwe, Carat; Busolami Aderemi and Temiloluwa Durojaiye of Dentsu Creative; Samuel Adeniyi, IPROVIZ; Ademide Atiba, Dentsu Performance; Ademola Kadiri, dentsu X; and Saidi Odefunsho of Redstar. MediaFuse-Dentsu Group Chief Executive Officer, Emeka Okeke, with a glint of admiration in his eyes, praised the employees’ tenacity, creativity, and ability to weave magic from pixels and hashtags. He reminded employees that they weren’t just colleagues, but a family bound by the thrill of the chase and the satisfaction of a job well done. Amidst pulsating rhythms and giddy smiles, he said, “We are more than just a network of marketing communications agencies, we are a force of nature, a constellation of creative minds illuminated by shared passion and the sweet aftertaste of success. Congratulations all, more wins next year.” “The MediaFuse-Dentsu end-of-year party wasn’t just a celebration; it was a declaration. A declaration of our unyielding spirit, our boundless creativity, and our unwavering commitment to pushing the boundaries of what marketing and advertising can achieve. As we step into the new year, fueled by the echoes of that unforgettable night, we do so with the unwavering belief that the best is yet to come,” he added.

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MediaFuse-Dentsu Nigeria Wins 11 Medals, Five Awards At LAIF, WIMCA, Others

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A leading integrated marketing communications company, MediaFuse-Dentsu, and its agencies continued their winning streak over the weekend by emerging victorious at the Lagos Ideas Festival (LAIF), Women In Marketing Communications Awards (WIMCA), and Global Quality Awards. While Dentsu Creative won 11 medals at LAIF, MediaFuse-Dentsu emerged as the Most Outstanding Marketing Communications Company In Gender Inclusion at WIMCA. Dentsu Agyle, Dentsu Creative and dentsu X business leaders also won outstanding recognition awards at WIMCA. This is as Dentsu Performance emerged as the Most Innovative Digital Media Services Advertising Agency Of the Year 2023 for its result-oriented works. Earlier, the Group Chief Executive Officer of MediaFuse-Dentsu, Emeka Chris Okeke, was named the CEO Of The Year In Marketing Communications by Brand Communications. At the 2023 BrandCom Awards, Dentsu Creative emerged as the “Fastest growing creative agency”, dentsu X was named the “Emerging Media Agency Of the Year”. The winning streak which continued at WIMCA saw the Managing Director of iProViz, Yetunde Adegbite being named among the top 50 Most Influential Women In Marketing And Communications Conference Award alongside the General Manager of D’Agyle, dentsu X, and Dentsu Creative, Marian Ogaziechi, Adekemi Alegbeleye, and Funke Adekola respectively. In the previous month, the Carat Nigeria team led by Igwe Okeke was awarded the Most Innovative Media Agency Of The Year 2023 by Media Consortium, a conglomerate of brand journalists and publishers. While receiving the award, the Business Lead for Dentsu Performance, Elizabeth Akinyele, assured clients that the company would continue to deliver quality work. “When working with any client, our focus has always been quality and profitability. We derive pleasure in making our clients reach their target audience while meeting other business objectives, including high returns on investment. “This award is a testament to our visionary, qualitative and innovative service delivery. We are proud of what we have achieved so far, but we know that there is still so much more to do,” she added. The GCEO of MediaFuse-Dentsu, Emeka Chris Okeke, commended the agencies for their award-winning service delivery. He re-emphasised the value placed on innovation, creativity, excellence and quality service delivery by the company. Okeke noted that the consistency of the company in maintaining a balanced workspace earned it the gender inclusion award, adding that the company has over 80% females in its management team. He said, “We value quality over quantity and diversity over uniformity. This award is not only a recognition of our past achievements but also a motivation for our future endeavours. “We are excited and optimistic about what lies ahead as we move into 2024 and these awards set an optimistic tone for us. Winning a gender-inclusion award in a world where many females decry exclusion in leadership shows our belief in capability and professionalism instead of gender. “We are grateful to our clients for making winning 11 medals and five awards within a week possible. We hope that you will continue to join us on this journey and be part of our success story.”

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Again, Emeka Okeke Emerges CEO Of The Year

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Two prestigious organisations have awarded the Group Chief Executive Officer of MediaFuse-Dentsu, Emeka Okeke, as the CEO of the year within a month. A few weeks after Africa Brands awarded the GCEO, a popular marketing magazine, Brand Communicator (BrandCom) also named Emeka Okeke as CEO of the Year. Apart from Emeka Okeke, other outstanding brands, agencies, and marketing communications professionals were also honoured at the event. Other top dignitaries awarded at the award ceremony are Jimi Awosika, Vice Chairman, Troyka Holdings; Wale Adenuga, Founder of Wale Adenuga Productions (WAP) and Bola Akingbade, Former Chief Marketing Officer of MTN Nigeria. The award ceremony was held on 2023 Brandcom Awards night at the Civic Centre, Victoria Island, Lagos on November 4, 2023.

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Dentsu Unveils Media Trends Set To Shape 2024

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The new report reveals ten emerging advertising behaviors and technologies expected to transform the media industry in the coming years dentsu has released its annual media trends report, titled: The Pace of Progress: dentsu 2024 Media Trends. Created by gathering insights from its specialists within Carat, dentsu X and iProspect globally, the new dentsu report highlights ten key catalysts of change within the media industry which are most likely to set the pace of progress for brands around the world. With over 40 pages of in-depth commentary, dentsu 2024 Media Trends extrapolates how Generative AI will be best used to spearhead growth, how monetization of the industry is gaining evermore traction and how genuine integrity in advertising will elevate brands. Not only does the report highlight the key trends within each of these three areas of interest, but it also provides suggestions on how brands can capitalize on them in the short and long term. “Our own client research has shown that more than 60% of marketers have said they’ve already started engaging with Generative AI in their company*. So, in our dentsu 2024 Media Trends report it was important for us to identify and introduce the additive advantages, trends and technologies to help them progress in this space” says Peter Huijboom, Global CEO, Media international markets, dentsu. Huijboom continues: “When we bring our experts together from our media agencies and from all around the world to create these predictions, it is essential we showcase the most pressing topics and the best opportunities for the future. This report does exactly that, in a convenient and easily accessible way.” According to the new dentsu report, the key predictions for the direction of the media industry into 2024 and beyond are: Generative AI takes center stageGenerative AI is the most disruptive technology breakthrough of the last decade.  With 63% of marketers having said they’ve already started engaging with Generative AI in their company*, the technology is set to take center stage in the coming months and years.  From search to creativity, to media planning and production, generative AI takes media effectiveness to new heights. This theme is explored through: The race to monetization2024 will see the intensification of competition between tech platforms. As they strive to better monetize their services in their economic circumstances, platforms will double down on becoming more protective of their data, understanding their users, and stepping up their advertising offerings. This megatrend incorporates: Integrity economicsGrowth in the next year will not only be about hard economics; it will also be about brands’ sustainable contributions to society.  Amid rising societal and political polarization and climate emergency, building more carbon efficient, diverse, and safe online spaces for people and brands will be central to success. Highlighted through: To find out more about the trends and to access a free copy of the dentsu 2024 Media Trends report please visit dentsu.com/2024-media-trends PRESS CONTACTS   EMEA:  John Mayne / +44 (0)7929 856 435     john.mayne@dentsu.com / media.pressoffice@dentsu.com NIGERIA: Sodiq Oyeleke / +2348022473198 NOTES TO EDITORS *Results from dentsu 2023 Global Media Client Survey (September 2023), including global contributions of 302 senior marketers from 36 different markets.

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DENTSU CREATIVE NIGERIA WINS AWARD

Dentsu Creative, Dentsu X Bag Creative, Media Awards

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Dentsu Creative and dentsu X Nigeria have emerged victorious at the 2023 Marketing Edge Brands & Advertising Excellence Awards 2023. While DENTSU CREATIVE Nigeria emerged as the Outstanding Young Creative Agency of The Year, dentsu X Nigeria bagged the Outstanding Young Media Agency of The Year award. Earlier, D’Agyle Systems Nigeria was awarded by Eminence Communications while the African Quality Achievement Award named Red Star Nigeria the Most Quality Advertising Agency Of The Year 2023. Also, Carat Nigeria has been nominated as the Most Innovative Media Agency Of The Year by the Media Consortium, according to a statement by Dentsu Nigeria’s Corporate Communications Manager, Sodiq Oyeleke. The Group Chief Executive Officer of MediaFuse-Dentsu, Emeka Okeke, commended the recognition of the agencies’ outstanding achievements and excellence in media and creativity, noting that it underscored the company’s commitment to innovation and excellence. He assured clients and stakeholders of MediaFuse-Dentsu’s exceptional contributions to the media and creative industry. “This is a testament to the hard work and originality of our talented team, who consistently deliver innovative and captivating 360-degree media solutions,” Okeke added. On her part, the General Manager of dentsu X Nigeria, Adekemi Alegbeleye, described the award as a motivation to consistently deliver solutions that drive growth. Alegbeleye, who was also named Media Personality Of The Year 2023, said, “We are incredibly proud to receive an award as the Outstanding Young Media Agency of The Year. This award serves as a reminder that there is always room for innovation, growth, and the pursuit of excellence. “As we move forward, we will continue to bring fresh and imaginative ideas to our clients and partners, helping them achieve their goals and stand out in today’s competitive media landscape.” On her part, the Chief Operating Officer of Dentsu Creative, Funke Adekola, noted that commitment to excellence and ability to leverage creativity remains a driving force behind the team’s success. “Our innovative campaigns and dedication to pushing creative boundaries have set us apart. Not to mention great partnerships with clients who value collaboration and pushing boundaries; we will continue to deliver compelling and creative content that resonates with audiences without lowering the standards as well as improving on the benchmark,” she added.

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Vavada Casino

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