A leading integrated marketing communications company, MediaFuse-Dentsu, and its agencies continued their winning streak over the weekend by emerging victorious at the Lagos Ideas Festival (LAIF), Women In Marketing Communications Awards (WIMCA), and Global Quality Awards.
While Dentsu Creative won 11 medals at LAIF, MediaFuse-Dentsu emerged as the Most Outstanding Marketing Communications Company In Gender Inclusion at WIMCA.
Dentsu Agyle, Dentsu Creative and dentsu X business leaders also won outstanding recognition awards at WIMCA.
This is as Dentsu Performance emerged as the Most Innovative Digital Media Services Advertising Agency Of the Year 2023 for its result-oriented works.
Earlier, the Group Chief Executive Officer of MediaFuse-Dentsu, Emeka Chris Okeke, was named the CEO Of The Year In Marketing Communications by Brand Communications.
At the 2023 BrandCom Awards, Dentsu Creative emerged as the “Fastest growing creative agency”, dentsu X was named the “Emerging Media Agency Of the Year”.
The winning streak which continued at WIMCA saw the Managing Director of iProViz, Yetunde Adegbite being named among the top 50 Most Influential Women In Marketing And Communications Conference Award alongside the General Manager of D’Agyle, dentsu X, and Dentsu Creative, Marian Ogaziechi, Adekemi Alegbeleye, and Funke Adekola respectively.
In the previous month, the Carat Nigeria team led by Igwe Okeke was awarded the Most Innovative Media Agency Of The Year 2023 by Media Consortium, a conglomerate of brand journalists and publishers.
While receiving the award, the Business Lead for Dentsu Performance, Elizabeth Akinyele, assured clients that the company would continue to deliver quality work.
“When working with any client, our focus has always been quality and profitability. We derive pleasure in making our clients reach their target audience while meeting other business objectives, including high returns on investment.
“This award is a testament to our visionary, qualitative and innovative service delivery. We are proud of what we have achieved so far, but we know that there is still so much more to do,” she added.
The GCEO of MediaFuse-Dentsu, Emeka Chris Okeke, commended the agencies for their award-winning service delivery.
He re-emphasised the value placed on innovation, creativity, excellence and quality service delivery by the company.
Okeke noted that the consistency of the company in maintaining a balanced workspace earned it the gender inclusion award, adding that the company has over 80% females in its management team.
He said, “We value quality over quantity and diversity over uniformity. This award is not only a recognition of our past achievements but also a motivation for our future endeavours.
“We are excited and optimistic about what lies ahead as we move into 2024 and these awards set an optimistic tone for us. Winning a gender-inclusion award in a world where many females decry exclusion in leadership shows our belief in capability and professionalism instead of gender.
“We are grateful to our clients for making winning 11 medals and five awards within a week possible. We hope that you will continue to join us on this journey and be part of our success story.”