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…Group CEO, Emeka Chris Okeke bags Lifetime Achievement Award in Media Advertising …Carat MD, Igwe Okeke bags Outstanding Media Advertising Personality of The Decade Award Leading advertising agency network powerhouse, MediaFuse-Dentsu, has reinforced its leadership status in the marketing communications in industry as it emerged as the most Outstanding Marketing Communications Group in Nigeria for the year 2024. Incredibly, leading media agencies and senior media advertising personalities within the group, who won awards were honoured at the National Marketing Stakeholders Summit and Awards 2024 organised by the popular Marketing Edge Magazine in Lagos on Saturday, 27th Septemeber, 2024. Top in the list was the Group Chief Executive Officer of MediaFuse Dentsu, Emeka Chris Okeke, who won a Lifetime Achievement Award in Media Advertising. A leading media advertising agency within the group, Carat Nigeria won Outstanding Advertising Media Agency Network of The Year, while its counterpart, Dentsu Agyle brought home the Outstanding Production Agency of the Year Award. Meanwhile, the Managing Director, Carat Nigeria, Igwe Okeke emerged as the Edge Outstanding Media Advertising Personality of The Decade, while a senior media manager at Carat Nigeria, Fidelia Igwe won the Outstanding Young Advertising Personality of the Year Award. Speaking on the awards, Okeke, the Managing Director of Carat Nigeria said the innovative agency remains as a significant force, redefining media and setting the standards for the advertising industry. He noted that the recognition was reflects that Carat Nigeria is driven by its commitment to craft innovative media solutions that deliver real results for our clients. “Our exceptional work and expertise in creating impactful and performance-driven campaigns. Our recognition at the Edge Awards signifies the collective effort and relentless drive of our team members and unfettered commitment to deliver value and quality job to our clients while setting standards in the advertising industry,” Okeke said. The award-winning media advertising expert, however, expressed his pride in the leadership of Emeka Chris Okeke, the Group Chief Executive Officer of MediaFuse-Dentsu, the Carat team and the achievements of the agency. “This recognition highlights the value of our work, the outstanding talent and commitment of our team at Carat Nigeria. I’m incredibly proud of how we have consistently maintained our status as leader in the industry. This has continued to motivate us to deliver excellence for our clients.” Okeke said this personal individual achievement further reinforce our position as leaders in media innovation. “As we continue to navigate the evolving media landscape, Carat Nigeria remains committed to setting new standards in media excellence. Congratulations to the entire team for their hard work, dedication, and the remarkable success at the Edge Awards 2024,” Okeke said. Recall that over the years, Carat Nigeria has maintained the status of a pacesetter in the for other agencies in the industry to follow and the agency has continued to build on its consistent success story. The Carat Nigeria success story will continue to inspire other agencies to strive for excellence and showcase their works on the global stage.
Wow! Ever sat back and wondered why some tokens skyrocket overnight while others just… fizzle out? At first glance, it might seem like pure luck or hype. But nah, there’s way more going on beneath the surface. Market cap numbers, decentralized exchange (DEX) analytics, and yield farming opportunities form this tangled web that, if you can untangle it, offers some serious edge. Something felt off about just eyeballing token prices without a deeper dive—my instinct said, “You gotta look under the hood.” Let me tell ya, I wasn’t always this deep into metrics. Initially, I thought market cap was just a flashy number—something traders throw around to sound smart. But then I realized, wait—market cap isn’t just a number; it’s a pulse-check on liquidity, token distribution, and sometimes the hype machine itself. Actually, wait—let me rephrase that… it’s a blend of quantitative and qualitative signals that collectively shape market perception and token stability. On one hand, a large market cap can suggest maturity and trust, but on the other hand, it can also mask illiquidity or centralized ownership. Though actually, some small-cap projects punch way above their weight because their tokenomics and community engagement are tight. And that’s where DEX analytics come in. Tools like the dexscreener official platform give you a real-time window into trading volumes, liquidity pools, and price action across different chains. It’s like having a backstage pass to the DeFi concert. Here’s the thing. Yield farming isn’t just about chasing the highest APYs anymore. I mean, sure, juicy returns catch your eye fast, but they can also lead you straight into impermanent loss territory or rug pulls. The savvy farmers now look at token market caps, paired with DEX liquidity and analytics, to gauge sustainability. It’s a bit like picking poker chips at a high-stakes table—you wanna know which stacks are solid and which are bluffing. Seriously? Yeah, because yield farming opportunities can shift overnight based on token performance and liquidity changes. Tracking those shifts in real-time? That’s where an edge develops. And no, it’s not just about charts and numbers; it’s about understanding the narrative behind those numbers. Market Cap: More Than Just a Number Okay, so check this out—market capitalization is often misunderstood. It’s basically the total value of a token’s circulating supply multiplied by its price. Sounds simple, but here’s the catch: not all circulating supply is created equal. Some tokens might be locked in vesting contracts or held by whales who rarely trade. That skews the real market liquidity and can give a false sense of security. My experience tells me that a token with a moderate market cap but high trading volume and diversified holders often outperforms a massive cap token with stagnant liquidity. I remember watching a mid-cap DeFi token that had a surprisingly strong community and steady volume on various DEXs. The market cap didn’t tell the whole story until I dug into DEX analytics. Yeah, and this is where the dexscreener official tool became my go-to. It’s not just about checking prices; it’s about watching liquidity shifts, token pairing trends, and volume spikes that hint at impending moves. Sometimes, you spot a whale accumulating quietly before a big pump. Other times, the liquidity dries up, signaling potential danger. Hmm… I’m not 100% sure if beginners appreciate just how volatile these metrics can be daily. It’s very very important to cross-reference market cap with DEX data to avoid getting blindsided. And oh, by the way, market cap alone won’t protect you from flash crashes or rug pulls. It’s a piece of the puzzle, but without analytics, you’re flying blind. Why DEX Analytics Matter More Than Ever So, why the fuss about decentralized exchanges? Well, unlike centralized exchanges, DEXs operate on smart contracts with transparent liquidity pools. That transparency means you can actually see where the money moves, how much liquidity is locked, and how tokens are paired. But here’s the kicker: the data isn’t always easy to digest unless you use the right tools. That’s why I swear by dexscreener official. It aggregates data from multiple DEXs and chains, giving me a bird’s-eye view of the market’s pulse. Honestly, before I started using it, I missed out on some killer yield farming opportunities because I didn’t see liquidity drying up or shifting until it was too late. Yield farmers need to watch out for sudden drops in liquidity or spikes in volume that may hint at bots or whales manipulating the market. The tool’s real-time alerts can save you from jumping on a doomed farm or investing in a token where the liquidity pool is about to be drained. Here’s what bugs me about some yield farming platforms—they hype APYs without showing you the underlying token health. It’s like flashing a shiny car without revealing the engine’s condition. But by combining market cap insights with DEX analytics, you get a clearer picture of risk versus reward. And yeah, I’ll be honest—sometimes the data can be overwhelming. There’s a lot to parse, and it takes practice. But once you get the hang of it, it’s like having a cheat code. Hunting for Yield Farming Opportunities: The Real Deal Yield farming is a wild beast. You see, some projects offer insane APYs to attract liquidity, but those returns often come with hidden costs like impermanent loss or token inflation. My rule of thumb? Look for farms backed by tokens with solid market caps and healthy DEX liquidity. That’s a sign the project isn’t just a flash in the pan. Let me share a story. A buddy of mine jumped into a farm offering 300% APY. Seemed like a no-brainer. But after a week, the token’s price tanked, and liquidity vanished. Total bummer. If he had checked the DEX liquidity trends and market cap beforehand—both easily done via dexscreener official—he might have avoided that mess. On the flip side, I found a lesser-known farm with moderate APYs but strong token fundamentals and steady liquidity. Over time, that farm paid off way
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In an era where employee well-being is paramount, MediaFuse-Dentsu stands out as an organization that is deliberate about the well-being of its employees. MediaFuse-Dentsu, in alignment with the Dentsu Global Network, has implemented a range of initiatives designed to support and enhance the well-being of its staff, ensuring a balanced and productive workplace environment.
The seminar was designed to ensure that the finance team members are well-versed in the latest compliance regulations and ethical standards, with a renewed commitment to maintaining the highest level of integrity in all financial operations.
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.Carat Nigeria dominates media category as Dentsu Nigeria Wins 60 Awards .RedStar, Dentsu OOH make historic debuts with 12 medals .Night Vision Wins Two Medals Dentsu Creative Nigeria has solidified its position as a powerhouse in the marketing communications industry by emerging as the Advertising Agency of The Year at the highly competitive 2024 Pitcher Festival of Creativity. This is as MediaFuse-Dentsu Nigeria’s divisions went home with a cumulative 60 awards and medals across various categories at the festival whose results were announced virtually. MediaFuse-Dentsu Nigeria’s dominance spanned the entire creative spectrum, with their various divisions, Dentsu Creative, Carat, RedStar and Dentsu Out-Of Home (location services), all contributing to the historic win. While Dentsu Creative Nigeria won 39 awards, including two Grand Prix, Carat secured eight, Dentsu OOH had three and Red Star bagged nine, according to a press statement by MediaFuse-Dentsu Nigeria’s Senior Manager, Sodiq Oyeleke. Dentsu Creative, one of the youngest agencies in Nigeria, walked home with the Advertising Agency Of The Year 2024, the most-rated and biggest award in the Pitchers Festival of Creativity, having secured two Grand Prix wins, three gold, 14 silver, and 19 bronze medals. Also, on the night celebrating the best in Nigerian creativity, Carat triumphantly emerged as the Media Agency Network of the Year in Africa. Igwe Okeke-led Carat Nigeria’s impressive showing also saw the agency winning a commendable haul of eight medals – six gold and two silver – across various media categories. In a historic first, RedStar International, led by Ugochukwu Maduagwu in Nigeria, also had an impressive outing at the 2024 Pitcher Awards, bringing home a whopping nine medals – four silver and five bronze. The winning streak continued with Chike Oputa-led Dentsu Location Services Nigeria etching its name in the Pitcher record books with a groundbreaking and unique real-time digital billboard campaign. The out-of-home agency announced its first entry into the Pitcher Awards by winning three silver medals. Dentsu Africa’s technological innovation, Night Vision, also won big at 2024 Pitchers, securing gold and silver medals for the use of data, insight and strategy. “This remarkable feat marks an unprecedented level of success for an advertising network at the prestigious Pitcher festival,” the Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, noted. He also hailed clients for trusting the advertising agencies, assuring them that “this will spur us to keep pushing boundaries and delivering outstanding results. “These wins further established MediaFuse-Dentsu Nigeria and its divisions (Dentsu Creative, Dentsu Agyle, Dentsu OOH, Carat, dentsu X, RedStar, Dentsu Performance and iProspect) as frontrunners in the competitive marketing communications space.” Recall that six talented young staff of MediaFuse-Dentsu Nigeria will be representing Nigeria on the global stage at the prestigious Cannes Lions to be held in France after their victorious performance at the Young Cannes Lions contest. The agency said its talents from Dentsu Creative, Dentsu Agyle, Dentsu Performance, and Dentsu Out of Home secured top honours across multiple categories. At the Cannes Young Lions contest, Dentsu Performance’s Stephanie Ume, and Joseph Uwandu of Dentsu OOH Nigeria triumphed in the media category with their groundbreaking campaign concept, showcasing their expertise in crafting strategic media solutions. Also, MediaFuse-Dentsu’s Film team members, Esther Usoro and Adaora Muoh of Dentsu Agyle, won after captivating the jury with a compelling and impactful short film, demonstrating their exceptional storytelling capabilities that create awareness about Club Foot. The design category also saw Adebimisola Sotade and Sheriff Oyejobi of Dentsu Creative Nigeria securing the top prize with their innovative design thinking concept and exceptional execution.
2024 Pitcher: Dentsu Creative Nigeria Emerges Advertising Agency Of The Year Read More »
A leading integrated marketing communications network, MediaFuse-Dentsu Nigeria, has announced its sponsorship of the Uyo Book Club, a vibrant community of book lovers based in Akwa State, Nigeria. The event, aligned with MediaFuse-Dentsu Nigeria’s commitment to fostering creativity and knowledge, will be held on [Date] at [Time] at Shakespeare’s Hall, Watbridge Hotel and Suites, Opposite Ibom Hall, IBB Way, Uyo. The Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, described the sponsorship as another way of supporting initiatives that foster reading culture and promote literacy. This is coming a few months after the company donated computers to Army Children Senior High School in Ikeja, Nigeria to empower students with the necessary tools for the digital age and improve their chances of success. He said, “MediaFuse-Dentsu Nigeria is excited to partner with the Uyo Book Club and help them continue to provide a platform for people to connect and explore the literary. “At MediaFuse-Dentsu Nigeria, we believe in the power of stories to inspire and educate. We support initiatives that foster creativity, education, and community engagement.” Responding to the sponsorship, the Founder and Father of the Book Club Initiative in Akwa Ibom State, Dr Udeme Nana, commended MediaFuse-Dentsu for sponsoring the book reading session. He said, “Uyo Book Club, a community service initiative based in Akwa Ibom State, South-South Nigeria, to bridge the yawning gap observed in the reading habit of Nigerians. We are delighted to have MediaFuse-Dentsu Nigeria on board in the mission to re-awaken the culture of reading.” MediaFuse-Dentsu Nigeria is a leading integrated marketing communications agency, offering a comprehensive range of services including media planning and buying, creative and content development, digital performance, location services, and public relations. The agency is a member of the Dentsu International network, one of the world’s largest marketing communications groups with a presence in over 65 countries around the world. The Uyo Book Club is a platform for passionate readers to connect, discuss literature, and share their love of books. The club hosts regular meetings, author events, and other literary activities.
MediaFuse-Dentsu Nigeria Boosts Reading Culture, Sponsors Uyo Book Club Reading Session Read More »
Dentsu Creative Nigeria’s Director, Sola Mosuro, has been appointed a juror for the prestigious Cannes Lions International Festival of Creativity award in the Film Craft category. The announcement, which was made on the Cannes Lions’ website, saw Sola being nominated alongside other distinguished global creative minds to evaluate entries in the film craft category. The Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, described Sola’s selection as a testament to his exceptional talent, dedication, and innovative approach to storytelling through film. “The Cannes Lions International Festival of Creativity is one of the advertising and creative industries’ most prestigious awards. A nomination at the Cannes Lions is a significant achievement, and we are incredibly honoured to have Sola Musoro being recognised as a Juror on this global stage. “This is a tremendous honour for Sola Musoro and Dentsu Creative Nigeria; and a testament to their consistent record of producing award-winning creative work. His participation on the Cannes Lions jury panel will undoubtedly be a valuable asset to the festival.” On her part, Funke Adekola, who leads Dentsu Creative in Nigeria, said Sola’s selection solidified the agency’s position as a global creative force with a long history of success in the advertising industry. “This is another proof to show that Dentsu Creative Nigeria is a true creative powerhouse, and this nomination reflects the exceptional talent we have at Dentsu Creative Nigeria. We are confident that Sola will continue to achieve great things in the years to come,” she added. Expressing delight at his selection, Sola said, “This is a fantastic opportunity to engage with some of the most inspiring creative minds in the industry and to help celebrate the power of creativity to drive positive change.” Sola Mosuro is a highly respected Creative Director in the Nigerian advertising industry, known for his award-winning work and empathetic approach to campaigns. He has over 12 years of experience across seven leading Nigerian advertising agencies.
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Зеркало Lex Casino | Рабочее Зеркало для Входа в Лекс Казино 2024 Read More »
…As Funke, Marian, Kemi Become Managing Directors In recognition of the extraordinary contributions of its employees, a leading integrated marketing and communications agency, MediaFuse-Dentsu Nigeria, has announced significant promotions for a staggering number of its workforce. The promotion exercise saw the General Manager/Chief Operating Officer of Dentsu Creative, Funke Adekola; the General Manager/Chief Operating Officer of Dentsu Agyle Nigeria, Marian Ogaziechi; and the General Manager/Chief Operating Officer of dentsu X Nigeria, Adekemi Olurin-Alegbeleye, being promoted to Managing Director. While Red Star Nigeria’s Media Director, Ugochukwu Maduagwu, was promoted to General Manager, the company’s Information Technology Associate Director, Roberta Edu; and Associate Director, Creative Strategy, Joseph Temitope, were elevated to Director. The promotion coincided with Nigeria’s 2024 Workers’ Day celebration, a national holiday honouring the country’s labour force, according to a press statement by MediaFuse-Dentsu Nigeria’s Senior Manager, Corporate Communications, Sodiq Oyeleke, arpa. “Our employees are the heart and soul of our agency’s success. Their dedication, creativity, and hard work are what drive our results and allow us to deliver exceptional value to our clients. We are thrilled to celebrate their achievements with these well-deserved promotions,” the Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Okeke, said. In addition to the widespread promotions, MediaFuse-Dentsu Nigeria also announced a company-wide salary increase to compensate the members of staff for their dedication and cushion the effect of the economic hardship in the country. The GCEO noted that this move underscored the agency’s commitment to investing in its employees and ensuring they are competitively compensated. “We understand the importance of financial security and rewarding our employees for their hard work,” Emeka Okeke added. MediaFuse-Dentsu Nigeria’s Senior Manager, Human Resources, Mustapha Kelani, said the salary reviews reflected the company’s commitment to its employees’ well-being and their continued growth. “MediaFuse-Dentsu Nigeria’s commitment to its employees extends beyond just promotions and salaries. We foster a positive and supportive work environment that values professional development and personal growth. We also offer a comprehensive benefits package, including healthcare, bonuses, and training opportunities,” he added. ABOUT MEDIAFUSE-DENTSU NIGERIA MediaFuse-Dentsu Nigeria is a leading integrated marketing communications network, offering a comprehensive range of services including media planning and buying, creative and content development, digital performance, location services, and public relations. The agency is one of the Dentsu International network, one of the world’s largest marketing and media groups in over 60 countries.
Workers’ Day: MediaFuse-Dentsu Nigeria Promotes Employees, Raises Salaries Read More »
