Author name: MFDAN MFDAN

Dentsu has deepened its relationship with its clients and partners in Nigeria. During the one-day dentsu Procurement Academy programme, clients also expressed confidence in MediaFuse-Dentsu (dentsu Nigeria). Some of the clients who spoke at the event commended the company for quality delivery, according to a press statement by MediaFuse-Dentsu (dentsu Nigeria)’s Corporate Communications Manager, Sodiq Oyeleke, on Thursday. They also hailed MediaFuse-Dentsu (dentsu Nigeria) for cost-effective campaigns and expressed satisfaction with the company’s result-oriented approach. Speaking at one of the sessions, dentsu Africa’s Chief Executive Officer, Dawn Rowlands, assured the clients of amazing deals that would help drive business growth. Rowlands who spoke on ‘How to Measure Brand Performance in Media, Digital and Creative and the Value of Integration’, said, “With your collaboration, we can drive inspiration and efficiency together. We’ll use integrated skills to promote your business and give you a massive impact on the entire business, and meet set values and success measurements,” she added. She also noted that dentsu’s Consumer Connection System would be of great benefit to their businesses if they keyed into it. According to her, dentsu has one of the best procurement systems in the world. On his part, the Group CEO of MediaFuse-Dentsu (dentsu Nigeria), Emeka Chris Okeke, emphasised that MediaFuse-Dentsu would not relent in ensuring optimal value in every deal. While boosting the client’s confidence, he said, “We are more interested in building a long-lasting working relationship with you. As our business partners, your growth is our priority, and we will not relent in ensuring that you see value for every money spent.” Also, Global Managing Director, Programmes and Change Management, Paul Hughes, said that dentsu has a robust and dependable structure for transitioning. He said, “We got a really clear process through our hierarchy so that we can find out what’s going on about a brand and the action (s) needed. We have a strong reporting hierarchy that mitigates risk. We coordinate in a flexible and scalable manner.” Also, the Managing Director of Dentsu Location Services in Nigeria, Chike Oputa, and Dentsu Transformation Director, Elizabeth Akinyele, urged clients to leverage data to develop their brands. “Leverage the power of data to drive growth. Data powers businesses and accelerates business performance,” Chike added. Akinyele explained how data could be used to increase consumers’ experience of brands. She said, “We unlock your data and use it to drive digital transformation, make a customer purchase more and improve customer experience.” While speaking on ‘Value of Creative’, the Group Creative Director of MediaFuse-Dentsu, Sola Mosuro, cited how creativity had driven sales for products and moulded consumers’ behaviour positively. He also encouraged brand honesty, adding that “We are careful with our designs. We also need brands to develop courage for honesty.” General Manager, D’Agyle, Marian Ogaziechi, and Associate Media Director, RedStar, Ugochukwu Maduagwu also spoke on ‘How to measure media value’. On her part, Ogaziechi said the company strives to ensure that everybody wins in all deals. “Our target is long-term sustainable growth for us and our partners. The goal is to ensure everybody wins,” she noted. In other to deliver value, Maduagwu said the company ensured that capable hands handled accounts. He said, “We get the best cost in other to deliver quality. While doing this, we understand that not everything efficient is effective and not everything effective is efficient. We also know that agency delivery will only be as good as the team on your account.”

General Manager/Chief Operating Officer of dentsu X Nigeria, Adekemi Alegbeleye, has been selected as the Future Creative Leaders Academy (FCLA) Dean 2023. Adekemi will lead the FCLA faculty to provide intensive training and conduct competitions in the Academy, according to a statement by MediaFuse-Dentsu (dentsu Nigeria)’s Corporate Communications Manager, Sodiq Oyeleke. This is coming a few weeks after Adekemi-led dentsu X Nigeria emerged as one of the best agencies in the 2022 Loeries Official Rankings. The Group Managing Director of MediaFuse-Dentsu, Emeka Chris Okeke, congratulated Alegbeleye on the appointment. Emeka noted that Alegbeleye had proven to be a talent-builder and a reliable team leader since she joined dentsu. He said, “Adekemi joined MediaFuse-Dentsu (dentsu Nigeria) in 2014. Since then, she has been at the forefront of helping brands achieve their business and marketing objectives across various industries through the creation of connection strategies to ensure the profitability and growth of their businesses whilst harnessing new business opportunities and driving seamless integration and collaboration across teams. “This cap fits no one better than her at this moment. She has shown appreciable capacity in this regard, and I am confident she will deliver beyond expectation.” Reacting to her appointment, Adekemi said she was appointed to do what she loves to do most. “It’s my pleasure to have the opportunity to develop future leaders who will bring their dynamism and creativity into the advertising industry and continue to lift the game,” she said. FCLA is an intensive professional immersion programme for students in tertiary institutions who intend to take up careers in advertising and related fields upon graduation. FCLA is an essential part of the Pitcher Festival and has been a pathway to the Cannes Lions Roger Hatchuel Student Academy in France and the Google Campus in Mountainview, California, USA. Notable awards given by the Academy annually include the Roger Hatchuel Prize, the gold, silver and bronze medals, the Best Lecturer of the Year award and the Best School of the Year Award. This is another feather to the cap of Adekemi, who has carved a niche for herself in the full-service marketing agency landscape of Nigeria, with over 15+ years’ of experience working with various teams, winning businesses in diverse client categories, and driving consistent profitability as a business lead. Alegbeleye has worked with over 50 local and international brands that have received recognition for their exemplary work and contribution to society. Alegbeleye was named the Most Outstanding Media Independent Professional of the Year at the 2022 edition of the Women in Marketing and Communications Conference/Awards. She’s also dentsu Africa’s finalist for Staff of the Year in 2022. She is an associate member of the Advertising Regulatory Council of Nigeria, ARCON (formerly) APCON, and a member of the Chartered Institute of Marketing UK. A graduate of Accounting from Lagos State University, Adekemi started her IMC career at Troyka Publicis Group and then went on to lead different media teams at Starcom MP and Carat Nigeria.