{"id":693,"date":"2022-06-10T22:10:30","date_gmt":"2022-06-10T22:10:30","guid":{"rendered":"http:\/\/mediafusedentsu.com\/?p=693"},"modified":"2022-06-10T22:10:30","modified_gmt":"2022-06-10T22:10:30","slug":"prerna-mehrotra","status":"publish","type":"post","link":"https:\/\/mediafusedentsu.com\/?p=693","title":{"rendered":"Prerna Mehrotra"},"content":{"rendered":"\t\t<div data-elementor-type=\"page\" data-elementor-id=\"665\" class=\"elementor elementor-665\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a3d12e9 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1a3d12e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ab3270d\" data-id=\"2ab3270d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4057e5fe elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4057e5fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-46f674f1\" data-id=\"46f674f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa80f89 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"3fa80f89\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/mediafusedentsu.com\/wp-content\/uploads\/2022\/06\/Prerna-Mehrotra-819x1024.jpg\" class=\"attachment-large size-large wp-image-666\" alt=\"\" srcset=\"https:\/\/mediafusedentsu.com\/wp-content\/uploads\/2022\/06\/Prerna-Mehrotra-819x1024.jpg 819w, https:\/\/mediafusedentsu.com\/wp-content\/uploads\/2022\/06\/Prerna-Mehrotra-240x300.jpg 240w, https:\/\/mediafusedentsu.com\/wp-content\/uploads\/2022\/06\/Prerna-Mehrotra-768x960.jpg 768w, https:\/\/mediafusedentsu.com\/wp-content\/uploads\/2022\/06\/Prerna-Mehrotra.jpg 960w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b307b06 elementor-widget elementor-widget-heading\" data-id=\"6b307b06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prerna Mehrotra\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52874cee elementor-widget elementor-widget-heading\" data-id=\"52874cee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CEO, Media, dentsu Asia Pacific\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565ab166 elementor-widget elementor-widget-text-editor\" data-id=\"565ab166\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prerna is an experienced marketing and communications leader, having spent almost two decades across various agencies holding groups in senior business leadership roles across APAC.<\/p><p>Prerna joined dentsu in 2016, bringing with her a strong track record in business strategy, value creation, P&amp;L management, and organisational change management. She has been leading dentsu\u2019s Media business in APAC as CEO since January 2021. Prior to that, Prerna was Managing Director, Media Group, dentsu Singapore, a role she held until May 2022, and was previously Chief Investment Officer at dentsu Asia Pacific.<\/p><p>Prerna is a strong business builder with strong client orientation and commercial acumen. Her other previous experiences include leadership, strategy and client management roles in Starcom, Zenith and Group M.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b228a30 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"7b228a30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d476c9 elementor-widget elementor-widget-image\" data-id=\"7d476c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/mediafusedentsu.com\/wp-content\/uploads\/2022\/06\/Prerna-Mehrotra-819x1024.jpg\" class=\"attachment-large size-large wp-image-666\" alt=\"\" srcset=\"https:\/\/mediafusedentsu.com\/wp-content\/uploads\/2022\/06\/Prerna-Mehrotra-819x1024.jpg 819w, https:\/\/mediafusedentsu.com\/wp-content\/uploads\/2022\/06\/Prerna-Mehrotra-240x300.jpg 240w, https:\/\/mediafusedentsu.com\/wp-content\/uploads\/2022\/06\/Prerna-Mehrotra-768x960.jpg 768w, https:\/\/mediafusedentsu.com\/wp-content\/uploads\/2022\/06\/Prerna-Mehrotra.jpg 960w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-335b8e13 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"335b8e13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13fbeda3\" data-id=\"13fbeda3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34d70f89 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"34d70f89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1af72a55\" data-id=\"1af72a55\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32074acb elementor-widget elementor-widget-heading\" data-id=\"32074acb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nOur thinking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1767ccac elementor-widget elementor-widget-button\" data-id=\"1767ccac\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/our\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"svg-icon \" width=\"31\" height=\"40\"><defs><symbol id=\"chevron-thin\" viewBox=\"0 0 31 40\"><path d=\"M10.974 40L0 29.04 9.052 20 0 10.96 10.974 0 31 20 10.974 40zm-9.27-10.96l9.27 9.258L29.296 20 10.974 1.702l-9.27 9.257L10.757 20l-9.053 9.04z\"><\/path><\/symbol><\/defs><use class=\"svg-icon-inner\" xlink:href=\"#chevron-thin\" fill=\"#FFFFFF\"><\/use><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Discover the latest thinking from across our network<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-439e8de6 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"439e8de6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>CEO, Media, dentsu Asia Pacific<\/p>\n","protected":false},"author":1,"featured_media":666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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