Dentsu Location Services in Nigeria<\/a><\/strong>, Chike Oputa, and Dentsu Transformation Director, Elizabeth Akinyele, urged clients to leverage data to develop their brands.<\/p>\n\n\n\n<\/p>\n\n\n\n
\u201cLeverage the power of data to drive growth. Data powers businesses and accelerates business performance,\u201d Chike added.<\/p>\n\n\n\n
Akinyele explained how data could be used to increase consumers’ experience of brands.<\/p>\n\n\n\n
<\/p>\n\n\n\n
She said, \u201cWe unlock your data and use it to drive digital transformation, make a customer purchase more and improve customer experience.\u201d<\/p>\n\n\n\n
While speaking on \u2018Value of Creative\u2019, the Group Creative Director of MediaFuse-Dentsu, Sola Mosuro, cited how creativity had driven sales for products and moulded consumers\u2019 behaviour positively.<\/p>\n\n\n\n
<\/p>\n\n\n\n
He also encouraged brand honesty, adding that \u201cWe are careful with our designs. We also need brands to develop courage for honesty.\u201d<\/p>\n\n\n\n
General Manager, D\u2019Agyle, Marian Ogaziechi, and Associate Media Director, RedStar, Ugochukwu Maduagwu also spoke on \u2018How to measure media value\u2019.<\/p>\n\n\n\n
<\/p>\n\n\n\n
On her part, Ogaziechi said the company strives to ensure that everybody wins in all deals.<\/p>\n\n\n\n
<\/p>\n\n\n\n
\u201cOur target is long-term sustainable growth for us and our partners. The goal is to ensure everybody wins,\u201d she noted.<\/p>\n\n\n\n
<\/p>\n\n\n\n
In other to deliver value, Maduagwu said the company ensured that capable hands handled accounts.<\/p>\n\n\n\n
<\/p>\n\n\n\n
He said, \u201cWe get the best cost in other to deliver quality. While doing this, we understand that not everything efficient is effective and not everything effective is efficient. We also know that agency delivery will only be as good as the team on your account.\u201d<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Dentsu has deepened its relationship with its clients and partners in Nigeria. During the one-day dentsu Procurement Academy programme, clients also expressed confidence in MediaFuse-Dentsu (dentsu Nigeria). Some of the clients who spoke at the event commended the company for quality delivery, according to a press statement by MediaFuse-Dentsu (dentsu Nigeria)\u2019s Corporate Communications Manager, Sodiq Oyeleke, on Thursday. They also hailed MediaFuse-Dentsu (dentsu Nigeria) for cost-effective campaigns and expressed satisfaction with the company\u2019s result-oriented approach. Speaking at one of the sessions, dentsu Africa\u2019s Chief Executive Officer, Dawn Rowlands, assured the clients of amazing deals that would help drive business growth. Rowlands who spoke on \u2018How to Measure Brand Performance in Media, Digital and Creative and the Value of Integration\u2019, said, \u201cWith your collaboration, we can drive inspiration and efficiency together. We\u2019ll use integrated skills to promote your business and give you a massive impact on the entire business, and meet set values and success measurements,\u201d she added. She also noted that dentsu\u2019s Consumer Connection System would be of great benefit to their businesses if they keyed into it. According to her, dentsu has one of the best procurement systems in the world. On his part, the Group CEO of MediaFuse-Dentsu (dentsu Nigeria), Emeka Chris Okeke, emphasised that MediaFuse-Dentsu would not relent in ensuring optimal value in every deal. While boosting the client\u2019s confidence, he said, \u201cWe are more interested in building a long-lasting working relationship with you. As our business partners, your growth is our priority, and we will not relent in ensuring that you see value for every money spent.\u201d Also, Global Managing Director, Programmes and Change Management, Paul Hughes, said that dentsu has a robust and dependable structure for transitioning. He said, \u201cWe got a really clear process through our hierarchy so that we can find out what’s going on about a brand and the action (s) needed. We have a strong reporting hierarchy that mitigates risk. We coordinate in a flexible and scalable manner.\u201d Also, the Managing Director of Dentsu Location Services in Nigeria, Chike Oputa, and Dentsu Transformation Director, Elizabeth Akinyele, urged clients to leverage data to develop their brands. \u201cLeverage the power of data to drive growth. Data powers businesses and accelerates business performance,\u201d Chike added. Akinyele explained how data could be used to increase consumers’ experience of brands. She said, \u201cWe unlock your data and use it to drive digital transformation, make a customer purchase more and improve customer experience.\u201d While speaking on \u2018Value of Creative\u2019, the Group Creative Director of MediaFuse-Dentsu, Sola Mosuro, cited how creativity had driven sales for products and moulded consumers\u2019 behaviour positively. He also encouraged brand honesty, adding that \u201cWe are careful with our designs. We also need brands to develop courage for honesty.\u201d General Manager, D\u2019Agyle, Marian Ogaziechi, and Associate Media Director, RedStar, Ugochukwu Maduagwu also spoke on \u2018How to measure media value\u2019. On her part, Ogaziechi said the company strives to ensure that everybody wins in all deals. \u201cOur target is long-term sustainable growth for us and our partners. The goal is to ensure everybody wins,\u201d she noted. In other to deliver value, Maduagwu said the company ensured that capable hands handled accounts. He said, \u201cWe get the best cost in other to deliver quality. While doing this, we understand that not everything efficient is effective and not everything effective is efficient. We also know that agency delivery will only be as good as the team on your account.\u201d<\/p>\n","protected":false},"author":3,"featured_media":1306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1,14],"tags":[],"class_list":["post-1305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-latest"],"_links":{"self":[{"href":"https:\/\/mediafusedentsu.com\/index.php?rest_route=\/wp\/v2\/posts\/1305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediafusedentsu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediafusedentsu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediafusedentsu.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mediafusedentsu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1305"}],"version-history":[{"count":0,"href":"https:\/\/mediafusedentsu.com\/index.php?rest_route=\/wp\/v2\/posts\/1305\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediafusedentsu.com\/index.php?rest_route=\/wp\/v2\/media\/1306"}],"wp:attachment":[{"href":"https:\/\/mediafusedentsu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediafusedentsu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediafusedentsu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}