Creative Service Line of dentsu China has introduced the paper “Unlocking Gen Z 2022: A Generation of Contradictions” , authored by the dentsu Z team, a dedicated dentsu Zoomers, to help unravel the enigma surrounding the Gen Z generation.
The paper, authored by the dentsu Z team, looks at four areas mar- keters can use to help them reach Gen Z in China’s needs – con- sumption, culture, entertainment and technology.
