March 26, 2025

Elizabeth Akinyele Appointed As Culture Jury Member For 2025 Pitchers Awards

Elizabeth Akinyele Appointed As Culture Jury Member For 2025 Pitchers Awards

Elizabeth Akinyele, the General Manager of Dentsu Performance Nigeria has been appointed as the Culture jury member for the prestigious 2025 Pitcher Awards. Renowned for celebrating excellence in creativity across Africa, the Pitchers Awards recognize groundbreaking work that shapes culture and drives impact. Judging will hold between 21 April and 2 May 2025. Elizabeth’s selection reflects her deep expertise in digital, media, strategy, and storytelling, reinforcing Dentsu’s commitment to shaping the future of advertising in Nigeria and beyond. An expert with over 13 Years of experience across marketing, creative strategy and digital performance media, Elizabeth has had the pleasure of working on a diverse portfolio of brands such as Pepsi, Heineken, Coca Cola, Krispy Kreme, MTN, Budweiser and The Bill & Melinda Gates Foundation. In between agency experience she served as the brand and business development manager of Nickelodeon Nigeria. When not at her desk, you will find her at home watching true crime documentaries, playing video games and hanging out with her husband and dogs.

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How Bounty Hunting Influences Modern Gaming Trends

Bounty hunting has long been a compelling mechanic in video game design, evolving from simple point-and-click tasks to complex systems that influence game economies, storytelling, and player engagement. Its roots stretch back to early arcade and console titles, where players took on the role of bounty hunters to seek rewards for capturing or eliminating targets. Today, this mechanic shapes many of the most popular games across genres, offering insights into how incentive structures drive player behavior and deepen gameplay experiences. Table of Contents Introduction to Bounty Hunting in Gaming: Historical Context and Evolution Fundamental Concepts of Bounty Hunting and Its Role in Player Motivation Bounty Hunting as a Narrative and Gameplay Device Modern Gaming Trends Shaped by Bounty Hunting Mechanics Case Study: «Bullets And Bounty» – A Modern Example of Bounty Hunting Influence Influence of Bounty Hunting on In-Game Economy and Microtransactions Bounty Hunting and the Expansion of Mini-Games Within Larger Titles Digital Card Games and Bounty-Inspired Mechanics: The Case of Hearthstone Non-Obvious Aspects of Bounty Hunting’s Influence on Gaming Trends Conclusion: The Continuing Evolution and Significance of Bounty Hunting in Gaming 1. Introduction to Bounty Hunting in Gaming: Historical Context and Evolution a. Origins of bounty hunting as a gameplay mechanic The concept of bounty hunting in gaming traces back to early arcade titles like Gun.Smoke (1985) and Red Dead Revolver (2004), where players were tasked with capturing or eliminating targets for rewards. These mechanics were inspired by real-world bounty systems, which provided a clear goal and incentive structure. As technology advanced, developers integrated bounty systems into open-world narratives, emphasizing player agency and consequence. b. Transition from traditional bounty systems to modern digital implementations With the rise of digital platforms, bounty hunting evolved into sophisticated in-game systems. Titles like The Witcher 3 introduced bounty quests that dynamically generate targets based on the player’s reputation and choices. Multiplayer online games, such as Destiny 2 and Grand Theft Auto Online, embed bounty mechanics within their core gameplay, leveraging online economies and social interactions. c. Significance of bounty hunting in shaping player engagement and game design Bounty hunting creates compelling loops of player motivation by offering clear objectives, tangible rewards, and narrative depth. It encourages exploration, strategic thinking, and social interaction, which are vital for retaining player interest over long periods. The mechanic’s adaptability has allowed it to become a staple in diverse genres, from RPGs to competitive shooters. 2. Fundamental Concepts of Bounty Hunting and Its Role in Player Motivation a. The psychology behind bounty hunting: incentives and rewards Bounty systems tap into intrinsic and extrinsic motivation theories. Players are driven by the desire for rewards—be it experience points, in-game currency, or rare items—and by the thrill of overcoming challenges. Research indicates that structured incentives significantly increase engagement, especially when rewards are perceived as valuable and attainable. b. How bounty systems create ongoing player objectives Unlike linear story missions, bounty systems often feature randomized or dynamic targets, providing a continuous stream of objectives. This design sustains player interest over time and encourages repeated gameplay. For example, in Hunt: Showdown, players hunt for specific bounties that update regularly, fostering a persistent goal-oriented environment. c. Comparing bounty hunting to other achievement structures in gaming While achievements and trophies reward players for specific milestones, bounty hunting emphasizes active pursuit and risk-taking. It often involves real-time decision-making, social competition, and risk-reward calculations, making it more dynamic and engaging than static achievement systems. 3. Bounty Hunting as a Narrative and Gameplay Device a. Enhancing storytelling through bounty quests and missions Bounty hunting enriches game narratives by providing context and motivation for player actions. For instance, in the Red Dead Redemption series, bounty missions often involve complex characters and moral dilemmas, deepening immersion and emotional engagement. These quests serve as narrative threads that connect gameplay with story development. b. Bounty hunting’s influence on open-world and sandbox game design Open-world titles leverage bounty systems to populate their environments with dynamic content. This encourages exploration and emergent gameplay. Titles like GTA V incorporate bounty mechanics that integrate seamlessly with side activities, creating a living, breathing world. c. Examples of narrative depth added by bounty systems in popular titles In The Witcher 3, bounty quests often reveal moral shades and character backstories, transforming simple fetch tasks into meaningful storytelling moments. This demonstrates how bounty systems can serve as narrative tools, enriching overall game worlds. 4. Modern Gaming Trends Shaped by Bounty Hunting Mechanics a. The rise of in-game economies and reputation systems driven by bounty hunting Bounty hunting often fuels in-game economies by creating markets for bounty targets, weapons, and upgrades. Reputation systems, as seen in Destiny 2, are tied to bounty completion, influencing matchmaking and access to exclusive content, fostering a sense of progression and status. b. Integration of bounty hunting with multiplayer and social features Modern multiplayer games incorporate bounty mechanics into social features like leaderboards, clans, and cooperative missions. This encourages community engagement, competition, and shared objectives, exemplified by titles like GTA Online where players hunt each other’s bounties, enhancing social dynamics. c. The emergence of mini-games and side activities inspired by bounty and bounty-like systems Many games now feature mini-games—such as poker in Yakuza 0—that relate thematically to bounty hunting, providing diversions and extended gameplay. These mini-games often tie into larger systems, creating a cohesive experience that appeals to diverse player interests. For example, saddleback soundtrack notes highlight how such side activities enrich the main gameplay loop. 5. Case Study: «Bullets And Bounty» – A Modern Example of Bounty Hunting Influence a. Overview of the game and its bounty system mechanics «Bullets And Bounty» exemplifies how contemporary titles incorporate bounty mechanics into fast-paced shooter environments. The game features dynamic bounty targets, reputation-based rewards, and in-game markets that respond to bounty activity, illustrating the ongoing evolution of the mechanic. b. How «Bullets And Bounty» exemplifies contemporary bounty hunting trends This game showcases integration of multiplayer features, microtransactions, and mini-games—such as gambling and side missions—that extend gameplay and foster community. Its design reflects a broader shift toward

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