October 31, 2024

Funke Adekola, dynamic business leader and Managing Director of Dentsu Creative Nigeria, a part of leading advertising agency network, MediaFuse Dentsu, is billed to deliver an insightful presentation on AI and the advertising industry at the 2024 National Advertising Conference. The Conference themed, “Navigating the Shifts: Technology, Culture and New Business Models,” will be taking place in Abuja between November 13th and 15th, 2024 at the Abuja Continental Hotel. A strategic marketing communications and brand management expert, Funke will be speaking on “Myth vs Reality: Generative AI and the Advertising Industry” at a breakout session on Thursday, 14th November 2024. The session is expected to run from 12.50pm to 01.20pm. In this session, Funke, will share insights on how generative Al is shaking up the advertising world, as she demystifies the myths and realities and uncovers how Al can truly revolutionize advertising in Nigeria. Funke is a profound strategic marketing communications and brand management guru with vast experience in project management, business growth and development, creative business director, which has seen her deliver landmark projects that gained recognitions globally. She enjoys ideating as much as monetizing creativity. He first stint in advertising was strategy, having successfully worked as executive producer and project manager. The last decade-plus has afforded Funke enough varied experiences that define her as a unique generalist. The Dentsu Creative Nigeria MD picked up competencies on varying ends of the advertising and marketing business: insights mining, brand building and route-to-market strategic rollout for brands across various categories. She has delivered remarkable projects for brands across diverse industries, from entertainment (Multichoice, Netflix) to Telecommunications (MTN, Airtel) to FMCG (Indomie, Peak Milk) and alcoholic beverages (Smirnoff, Orijin). Funke is skilled in identifying consumer connection opportunities and creating ideas that stick. Conversely, she is dedicated to building and nurturing creative teams, with the sole purpose of telling great brand stories that resonate globally and building successful brands.