April 11, 2024

Joke Silva, Adebola Williams, Others For D’Agyle 2024 Masterclass At UNILAG

….. Unveils Cash Prizes, Panellists For 2024 Masterclass At UNILAG Dentsu Agyle Nigeria, a prominent integrated marketing, media buying/investment, entertainment and production agency, is thrilled to unveil speakers and panellists for its one-day masterclass for students of the University of Lagos. Organisers of the masterclass noted that the event is curated for young female undergraduates and postgraduate students in mass communication and theatre arts departments, self-starters and entrepreneurs to enlighten and empower them to become the next generation executives in the media and marketing communication industry. The star-studded masterclass, themed, ‘Women leading change – Empowering the next generation of marketing and creative mavericks’, will be headlined by the iconic Nigerian actress and entrepreneur, Joke Silva and Adebola Williams Marketing Director of Promasidor who are the keynote speakers. Also, General Manager, Dentsu Agyle Nigeria, Marian Ogaziechi, and Producer and Advertising Executive, Faith Adepoju, will be facilitating masterclass sessions on digital, social media and advertising. These leading personalities in the media and advertising industry will be discussing current trends in media, content, and monetisation at the symposium holding at the Theatre Hall, Department of Creative Arts, UNILAG on Friday, April 12, 2024 and will be hosted by Tomike Adeoye. Other professionals that will be speaking are Managing Director, TVC Entertainment, Morayo Afolabi-Brown; Actress and Content Creator, Adenibuyan Olubamike; Founder, Africa International Film Festival, Chioma Ude; Country Manager Disney, Ochuko Adebayo; and Industry Manager, Google, Damilola Abodunrin. Panellists who will be dissecting current trends in media are Country Manager, MTV Base, Akintude Bada; Executive Director, DSTV Media Sales, Doris Ohanugo; Portfolio Manager Premium, Nigerian Breweries, Maria Shadeko; Managing Director, Loatsad Promomedia; and Chief Commercial Officer, News Central TV, Rosemary Egabor. Ogaziechi explained further that the masterclass would equip UNILAG students with the knowledge and skills needed to thrive in the competitive media and marketing landscape. “This event will provide UNILAG students with a unique opportunity to gain insights and knowledge from a highly respected figure in the Nigerian entertainment industry,” Ogaziechi said. “We are incredibly honoured to have Joke Silva as the keynote speaker for our Dentsu Agyle Masterclass at UNILAG. Joke Silva, a multi-award-winning actress, producer, and director, will share her vast experience in the creative sector, offering invaluable advice on navigating the ever-evolving world of media and marketing. “Her illustrious career and dedication to her craft are an inspiration to many, and we are confident that her insights will be immensely valuable to our future generation of marketing and media professionals.” As part of the programme, 10 participants would be given a few minutes to sell their business ideas using the knowledge gained from the masterclass. The contest would see the Diamond winner going home with N600,000 cash prize and six months of internship, the Platinum winner would get N400,000 cash prize plus three months of internship, the Gold winner, N500,000 (Tomike Prize); the Silver winner N350,000 and the Bronze winner, N250,000 cash price. To register, visit: https://dentsuagyle.com/registerwlc/

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2024 Cannes: Dentsu Creative, D’Agyle, Dentsu Location Services, iProspect Triumph At Pitchers’ Young Lions Awards

— Pitcher Festival’s Young Professionals Academy has announced that talents from MediaFuse-Dentsu Nigeria’s networks – Dentsu Creative, Dentsu Agyle, Dentsu Performance, and Dentsu Out Of Home  – took home top honours in the media, film, and design categories of its Cannes Young Lions Competitions. The announcement, which was made on Monday, confirmed that MediaFuse-Dentsu Nigeria talents and other winners from West and Central Africa would represent their countries at the Global Young Lions Competition in Cannes, scheduled for June 17–21, 2024. According to the announcement, Dentsu Performance’s Stephanie Ume, and Joseph Uwandu of Dentsu OOH Nigeria triumphed in the media category with their groundbreaking campaign concept, showcasing their expertise in crafting strategic media solutions. Also, MediaFuse-Dentsu’s Film team members, Esther Usoro and Adaora Muoh of Dentsu Agyle, won after captivating the jury with a compelling and impactful short film, demonstrating their exceptional storytelling capabilities that create awareness about Club Foot. The design category also saw Adebimisola Sotade and Sheriff Oyejobi of Dentsu Creative Nigeria securing the top prize with their innovative design thinking concept and exceptional execution. MediaFuse-Dentsu Nigeria’s talents keenly contested with others from West and Central African countries to emerge victorious. The Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, congratulated Dentsu Nigeria’s teams for their impressive performance. He expressed satisfaction with the quality of work churned out by the winning teams, saying that they demonstrated innovative ideas, strategic thinking, and exceptional execution. Okeke said, “Taking home top honours in the media, film, and design categories is a remarkable feat that underscores Dentsu Nigeria’s unwavering commitment to nurturing young talent and fostering a dynamic creative environment. “The Cannes Young Lions Competition is a highly competitive global platform that recognises and celebrates the next generation of creative leaders in the advertising and marketing industry. We are incredibly proud of our talented young lions at Dentsu Nigeria for achieving this remarkable accomplishment. Their dedication, creativity, and passion for storytelling are truly inspiring.” On his part, the Managing Director of Dentsu OOH, Chike Oputa, described Dentsu Nigeria’s success at the Young Lions Awards as a significant accomplishment.  “This places us at the forefront of fostering young creative talent in Nigeria and Africa. The company’s commitment to providing a nurturing environment that empowers young professionals to thrive will continue to propel the industry forward,” he stated. The Chief Operating Officer of Dentsu Agyle, Marian Ogaziechi, also celebrated “the next generation of creative leaders”, noting that the company would continue to invest in human capital. Ogaziechi said, “This phenomenal win is a true testament to the boundless creativity and innovative spirit of our young talents.  Their award-winning film about Club Foot is a masterpiece of visual storytelling and strategic thinking.” “This win is a testament to our commitment to cultivating the next generation of creative leaders and shaping the future of the advertising industry,” the Chief Operating Officer of Dentsu Creative, Funke Adekola, added. General Manager of Dentsu Performance Nigeria, Elizabeth Akinyele, noted that the victorious emergence of the talents “reflects the brilliance and strategic prowess of our young media minds and proof that they are a force to be reckoned with.”

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