The seminar was designed to ensure that the finance team members are well-versed in the latest compliance regulations and ethical standards, with a renewed commitment to maintaining the highest level of integrity in all financial operations.
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.Carat Nigeria dominates media category as Dentsu Nigeria Wins 60 Awards .RedStar, Dentsu OOH make historic debuts with 12 medals .Night Vision Wins Two Medals Dentsu Creative Nigeria has solidified its position as a powerhouse in the marketing communications industry by emerging as the Advertising Agency of The Year at the highly competitive 2024 Pitcher Festival of Creativity. This is as MediaFuse-Dentsu Nigeria’s divisions went home with a cumulative 60 awards and medals across various categories at the festival whose results were announced virtually. MediaFuse-Dentsu Nigeria’s dominance spanned the entire creative spectrum, with their various divisions, Dentsu Creative, Carat, RedStar and Dentsu Out-Of Home (location services), all contributing to the historic win. While Dentsu Creative Nigeria won 39 awards, including two Grand Prix, Carat secured eight, Dentsu OOH had three and Red Star bagged nine, according to a press statement by MediaFuse-Dentsu Nigeria’s Senior Manager, Sodiq Oyeleke. Dentsu Creative, one of the youngest agencies in Nigeria, walked home with the Advertising Agency Of The Year 2024, the most-rated and biggest award in the Pitchers Festival of Creativity, having secured two Grand Prix wins, three gold, 14 silver, and 19 bronze medals. Also, on the night celebrating the best in Nigerian creativity, Carat triumphantly emerged as the Media Agency Network of the Year in Africa. Igwe Okeke-led Carat Nigeria’s impressive showing also saw the agency winning a commendable haul of eight medals – six gold and two silver – across various media categories. In a historic first, RedStar International, led by Ugochukwu Maduagwu in Nigeria, also had an impressive outing at the 2024 Pitcher Awards, bringing home a whopping nine medals – four silver and five bronze. The winning streak continued with Chike Oputa-led Dentsu Location Services Nigeria etching its name in the Pitcher record books with a groundbreaking and unique real-time digital billboard campaign. The out-of-home agency announced its first entry into the Pitcher Awards by winning three silver medals. Dentsu Africa’s technological innovation, Night Vision, also won big at 2024 Pitchers, securing gold and silver medals for the use of data, insight and strategy. “This remarkable feat marks an unprecedented level of success for an advertising network at the prestigious Pitcher festival,” the Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, noted. He also hailed clients for trusting the advertising agencies, assuring them that “this will spur us to keep pushing boundaries and delivering outstanding results. “These wins further established MediaFuse-Dentsu Nigeria and its divisions (Dentsu Creative, Dentsu Agyle, Dentsu OOH, Carat, dentsu X, RedStar, Dentsu Performance and iProspect) as frontrunners in the competitive marketing communications space.” Recall that six talented young staff of MediaFuse-Dentsu Nigeria will be representing Nigeria on the global stage at the prestigious Cannes Lions to be held in France after their victorious performance at the Young Cannes Lions contest. The agency said its talents from Dentsu Creative, Dentsu Agyle, Dentsu Performance, and Dentsu Out of Home secured top honours across multiple categories. At the Cannes Young Lions contest, Dentsu Performance’s Stephanie Ume, and Joseph Uwandu of Dentsu OOH Nigeria triumphed in the media category with their groundbreaking campaign concept, showcasing their expertise in crafting strategic media solutions. Also, MediaFuse-Dentsu’s Film team members, Esther Usoro and Adaora Muoh of Dentsu Agyle, won after captivating the jury with a compelling and impactful short film, demonstrating their exceptional storytelling capabilities that create awareness about Club Foot. The design category also saw Adebimisola Sotade and Sheriff Oyejobi of Dentsu Creative Nigeria securing the top prize with their innovative design thinking concept and exceptional execution.
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A leading integrated marketing communications network, MediaFuse-Dentsu Nigeria, has announced its sponsorship of the Uyo Book Club, a vibrant community of book lovers based in Akwa State, Nigeria. The event, aligned with MediaFuse-Dentsu Nigeria’s commitment to fostering creativity and knowledge, will be held on [Date] at [Time] at Shakespeare’s Hall, Watbridge Hotel and Suites, Opposite Ibom Hall, IBB Way, Uyo. The Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, described the sponsorship as another way of supporting initiatives that foster reading culture and promote literacy. This is coming a few months after the company donated computers to Army Children Senior High School in Ikeja, Nigeria to empower students with the necessary tools for the digital age and improve their chances of success. He said, “MediaFuse-Dentsu Nigeria is excited to partner with the Uyo Book Club and help them continue to provide a platform for people to connect and explore the literary. “At MediaFuse-Dentsu Nigeria, we believe in the power of stories to inspire and educate. We support initiatives that foster creativity, education, and community engagement.” Responding to the sponsorship, the Founder and Father of the Book Club Initiative in Akwa Ibom State, Dr Udeme Nana, commended MediaFuse-Dentsu for sponsoring the book reading session. He said, “Uyo Book Club, a community service initiative based in Akwa Ibom State, South-South Nigeria, to bridge the yawning gap observed in the reading habit of Nigerians. We are delighted to have MediaFuse-Dentsu Nigeria on board in the mission to re-awaken the culture of reading.” MediaFuse-Dentsu Nigeria is a leading integrated marketing communications agency, offering a comprehensive range of services including media planning and buying, creative and content development, digital performance, location services, and public relations. The agency is a member of the Dentsu International network, one of the world’s largest marketing communications groups with a presence in over 65 countries around the world. The Uyo Book Club is a platform for passionate readers to connect, discuss literature, and share their love of books. The club hosts regular meetings, author events, and other literary activities.
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Dentsu Creative Nigeria’s Director, Sola Mosuro, has been appointed a juror for the prestigious Cannes Lions International Festival of Creativity award in the Film Craft category. The announcement, which was made on the Cannes Lions’ website, saw Sola being nominated alongside other distinguished global creative minds to evaluate entries in the film craft category. The Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, described Sola’s selection as a testament to his exceptional talent, dedication, and innovative approach to storytelling through film. “The Cannes Lions International Festival of Creativity is one of the advertising and creative industries’ most prestigious awards. A nomination at the Cannes Lions is a significant achievement, and we are incredibly honoured to have Sola Musoro being recognised as a Juror on this global stage. “This is a tremendous honour for Sola Musoro and Dentsu Creative Nigeria; and a testament to their consistent record of producing award-winning creative work. His participation on the Cannes Lions jury panel will undoubtedly be a valuable asset to the festival.” On her part, Funke Adekola, who leads Dentsu Creative in Nigeria, said Sola’s selection solidified the agency’s position as a global creative force with a long history of success in the advertising industry. “This is another proof to show that Dentsu Creative Nigeria is a true creative powerhouse, and this nomination reflects the exceptional talent we have at Dentsu Creative Nigeria. We are confident that Sola will continue to achieve great things in the years to come,” she added. Expressing delight at his selection, Sola said, “This is a fantastic opportunity to engage with some of the most inspiring creative minds in the industry and to help celebrate the power of creativity to drive positive change.” Sola Mosuro is a highly respected Creative Director in the Nigerian advertising industry, known for his award-winning work and empathetic approach to campaigns. He has over 12 years of experience across seven leading Nigerian advertising agencies.
…As Funke, Marian, Kemi Become Managing Directors In recognition of the extraordinary contributions of its employees, a leading integrated marketing and communications agency, MediaFuse-Dentsu Nigeria, has announced significant promotions for a staggering number of its workforce. The promotion exercise saw the General Manager/Chief Operating Officer of Dentsu Creative, Funke Adekola; the General Manager/Chief Operating Officer of Dentsu Agyle Nigeria, Marian Ogaziechi; and the General Manager/Chief Operating Officer of dentsu X Nigeria, Adekemi Olurin-Alegbeleye, being promoted to Managing Director. While Red Star Nigeria’s Media Director, Ugochukwu Maduagwu, was promoted to General Manager, the company’s Information Technology Associate Director, Roberta Edu; and Associate Director, Creative Strategy, Joseph Temitope, were elevated to Director. The promotion coincided with Nigeria’s 2024 Workers’ Day celebration, a national holiday honouring the country’s labour force, according to a press statement by MediaFuse-Dentsu Nigeria’s Senior Manager, Corporate Communications, Sodiq Oyeleke, arpa. “Our employees are the heart and soul of our agency’s success. Their dedication, creativity, and hard work are what drive our results and allow us to deliver exceptional value to our clients. We are thrilled to celebrate their achievements with these well-deserved promotions,” the Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Okeke, said. In addition to the widespread promotions, MediaFuse-Dentsu Nigeria also announced a company-wide salary increase to compensate the members of staff for their dedication and cushion the effect of the economic hardship in the country. The GCEO noted that this move underscored the agency’s commitment to investing in its employees and ensuring they are competitively compensated. “We understand the importance of financial security and rewarding our employees for their hard work,” Emeka Okeke added. MediaFuse-Dentsu Nigeria’s Senior Manager, Human Resources, Mustapha Kelani, said the salary reviews reflected the company’s commitment to its employees’ well-being and their continued growth. “MediaFuse-Dentsu Nigeria’s commitment to its employees extends beyond just promotions and salaries. We foster a positive and supportive work environment that values professional development and personal growth. We also offer a comprehensive benefits package, including healthcare, bonuses, and training opportunities,” he added. ABOUT MEDIAFUSE-DENTSU NIGERIA MediaFuse-Dentsu Nigeria is a leading integrated marketing communications network, offering a comprehensive range of services including media planning and buying, creative and content development, digital performance, location services, and public relations. The agency is one of the Dentsu International network, one of the world’s largest marketing and media groups in over 60 countries.
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….. Unveils Cash Prizes, Panellists For 2024 Masterclass At UNILAG Dentsu Agyle Nigeria, a prominent integrated marketing, media buying/investment, entertainment and production agency, is thrilled to unveil speakers and panellists for its one-day masterclass for students of the University of Lagos. Organisers of the masterclass noted that the event is curated for young female undergraduates and postgraduate students in mass communication and theatre arts departments, self-starters and entrepreneurs to enlighten and empower them to become the next generation executives in the media and marketing communication industry. The star-studded masterclass, themed, ‘Women leading change – Empowering the next generation of marketing and creative mavericks’, will be headlined by the iconic Nigerian actress and entrepreneur, Joke Silva and Adebola Williams Marketing Director of Promasidor who are the keynote speakers. Also, General Manager, Dentsu Agyle Nigeria, Marian Ogaziechi, and Producer and Advertising Executive, Faith Adepoju, will be facilitating masterclass sessions on digital, social media and advertising. These leading personalities in the media and advertising industry will be discussing current trends in media, content, and monetisation at the symposium holding at the Theatre Hall, Department of Creative Arts, UNILAG on Friday, April 12, 2024 and will be hosted by Tomike Adeoye. Other professionals that will be speaking are Managing Director, TVC Entertainment, Morayo Afolabi-Brown; Actress and Content Creator, Adenibuyan Olubamike; Founder, Africa International Film Festival, Chioma Ude; Country Manager Disney, Ochuko Adebayo; and Industry Manager, Google, Damilola Abodunrin. Panellists who will be dissecting current trends in media are Country Manager, MTV Base, Akintude Bada; Executive Director, DSTV Media Sales, Doris Ohanugo; Portfolio Manager Premium, Nigerian Breweries, Maria Shadeko; Managing Director, Loatsad Promomedia; and Chief Commercial Officer, News Central TV, Rosemary Egabor. Ogaziechi explained further that the masterclass would equip UNILAG students with the knowledge and skills needed to thrive in the competitive media and marketing landscape. “This event will provide UNILAG students with a unique opportunity to gain insights and knowledge from a highly respected figure in the Nigerian entertainment industry,” Ogaziechi said. “We are incredibly honoured to have Joke Silva as the keynote speaker for our Dentsu Agyle Masterclass at UNILAG. Joke Silva, a multi-award-winning actress, producer, and director, will share her vast experience in the creative sector, offering invaluable advice on navigating the ever-evolving world of media and marketing. “Her illustrious career and dedication to her craft are an inspiration to many, and we are confident that her insights will be immensely valuable to our future generation of marketing and media professionals.” As part of the programme, 10 participants would be given a few minutes to sell their business ideas using the knowledge gained from the masterclass. The contest would see the Diamond winner going home with N600,000 cash prize and six months of internship, the Platinum winner would get N400,000 cash prize plus three months of internship, the Gold winner, N500,000 (Tomike Prize); the Silver winner N350,000 and the Bronze winner, N250,000 cash price. To register, visit: https://dentsuagyle.com/registerwlc/
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— Pitcher Festival’s Young Professionals Academy has announced that talents from MediaFuse-Dentsu Nigeria’s networks – Dentsu Creative, Dentsu Agyle, Dentsu Performance, and Dentsu Out Of Home – took home top honours in the media, film, and design categories of its Cannes Young Lions Competitions. The announcement, which was made on Monday, confirmed that MediaFuse-Dentsu Nigeria talents and other winners from West and Central Africa would represent their countries at the Global Young Lions Competition in Cannes, scheduled for June 17–21, 2024. According to the announcement, Dentsu Performance’s Stephanie Ume, and Joseph Uwandu of Dentsu OOH Nigeria triumphed in the media category with their groundbreaking campaign concept, showcasing their expertise in crafting strategic media solutions. Also, MediaFuse-Dentsu’s Film team members, Esther Usoro and Adaora Muoh of Dentsu Agyle, won after captivating the jury with a compelling and impactful short film, demonstrating their exceptional storytelling capabilities that create awareness about Club Foot. The design category also saw Adebimisola Sotade and Sheriff Oyejobi of Dentsu Creative Nigeria securing the top prize with their innovative design thinking concept and exceptional execution. MediaFuse-Dentsu Nigeria’s talents keenly contested with others from West and Central African countries to emerge victorious. The Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, congratulated Dentsu Nigeria’s teams for their impressive performance. He expressed satisfaction with the quality of work churned out by the winning teams, saying that they demonstrated innovative ideas, strategic thinking, and exceptional execution. Okeke said, “Taking home top honours in the media, film, and design categories is a remarkable feat that underscores Dentsu Nigeria’s unwavering commitment to nurturing young talent and fostering a dynamic creative environment. “The Cannes Young Lions Competition is a highly competitive global platform that recognises and celebrates the next generation of creative leaders in the advertising and marketing industry. We are incredibly proud of our talented young lions at Dentsu Nigeria for achieving this remarkable accomplishment. Their dedication, creativity, and passion for storytelling are truly inspiring.” On his part, the Managing Director of Dentsu OOH, Chike Oputa, described Dentsu Nigeria’s success at the Young Lions Awards as a significant accomplishment. “This places us at the forefront of fostering young creative talent in Nigeria and Africa. The company’s commitment to providing a nurturing environment that empowers young professionals to thrive will continue to propel the industry forward,” he stated. The Chief Operating Officer of Dentsu Agyle, Marian Ogaziechi, also celebrated “the next generation of creative leaders”, noting that the company would continue to invest in human capital. Ogaziechi said, “This phenomenal win is a true testament to the boundless creativity and innovative spirit of our young talents. Their award-winning film about Club Foot is a masterpiece of visual storytelling and strategic thinking.” “This win is a testament to our commitment to cultivating the next generation of creative leaders and shaping the future of the advertising industry,” the Chief Operating Officer of Dentsu Creative, Funke Adekola, added. General Manager of Dentsu Performance Nigeria, Elizabeth Akinyele, noted that the victorious emergence of the talents “reflects the brilliance and strategic prowess of our young media minds and proof that they are a force to be reckoned with.”
Please permit me to start this address by welcoming the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Lekan Fadolapo, our esteemed clients and partners from across our service delivery chain in Africa, and particularly Nigeria, to this year’s Dentsu Africa 2024 Now Summit. Before I continue, I’d like to recognise the presence of the Chief Executive Officer of Dentsu Europe, Middle East and Africa, Andre Andrade; the CEO of Dentsu Africa, Dawn Rowlands; the dentsu EMEA CFO, Helena Gamez, and all the participants seated here today who have flown in from different parts of Africa, Europe, and Middle East to join us in this conference. This conference coincides with MediaFuse-Dentsu Nigeria’s tenth anniversary. It’s been a decade of transformation, innovation, and celebration of the collective spirit of our people, our clients who entrusted us with their brands and custom; the media owners and partners who collaborated with us on innovative solutions; and the individuals who poured out their hearts and minds into making Dentsu Nigeria the success it is today. As we gather here today in the vibrant city of Lagos, surrounded by a community of passionate industry leaders, it is with pride that we reflect on the incredible strides we have taken together for the past 10 years. Choosing NOW as this year’s summit theme, underscores Dentsu’s unwavering commitment to shaping the future of African marketing communications, knowing that we are at a pivotal moment, where technology is rapidly evolving, audiences are diversifying, and the global marketing landscape is undergoing a seismic shift. At Dentsu Africa, we understand the complexities and nuances of the Sub-Saharan African market. We have a long-standing commitment to the region, with a deep understanding of its diverse cultures, consumer preferences, and media landscape. Our global network and expertise, combined with our local knowledge and agility, empower us to deliver unparalleled marketing solutions tailored to specific needs. Permit me to recall how MediaFuse-Dentsu Nigeria has grown into a leading force in marketing communications, consistently pushing boundaries and exceeding expectations since our humble beginnings in January 2014. It is remarkable to note that MediaFuse challenged the status quo in 2014 when it became the first indigenous media agency to launch total communication services that cut across creative services, production, digital marketing, original content development, influencer marketing, data and technology against the established norm of these services being launched by full-service creative agencies. From a solo media agency in 2014 to diversified marketing communications services managed out of eight client-facing entities across media and creative (Carat ICP, dentsu X, iProspect, Dentsu OOH, Red Star International, Dentsu Performance, Dentsu Creative, Dentsu Agyle). MediaFuse-Dentsu Nigeria now stands tall as a leading integrated marketing communications network, consistently recognised for dreaming loud, inspiring change, innovating without limits, and being a force for good. We have over the years created a viable platform for many young Nigerians to develop their careers in media, creative, content, and digital marketing among others and become one of the leading integrated marketing communications networks with significant global, regional, and local client relationships as well as partnerships across media, production, content, data, tech and the creative economy supporting clients across financial services, brewed beverages, banking, carbonated soft drinks, cosmetics, dairies, NGOs and other fast moving consumer goods and services to mention a few. We have a track record of setting the pace in the industry with many groundbreaking “FIRSTS” and initiatives that have earned us awards and recognitions across our corporate service lines and as individual professionals. We are consistently innovative, collaborative, pioneering, agile and ambitious in our approach. As pioneers in shaping the marketing communications landscape, we have embraced new technologies, fostered talent, and championed ethical practices with indelible impacts on the Nigerian marketing communications ecosystem. We are the first to attract foreign direct investment in equity participation, active board representation, management, and full integration with a global network dating back to August 2014 – I am not aware of any relationship with such landmark involvement in the Nigerian marketing communications industry before this date. Our pioneering and innovative footprints are also visible in research, service delivery and innovation. The launching of M1 (formerly Consumer Connection System) in 2016 was a game changer in the Nigerian marketing communications industry expanding measurable touchpoints from just four via TV and radio audience measurement (RAMS+TAMS) as well as AMPS to sixty plus (60+) touchpoints covering over 20 commercial cities in Nigeria today. We also redefined the location services and digital marketing with the launch of Dentsu OOH (formerly Posterscope) and Dentsu Performance (iProspect); thus, leveraging and bringing science, robust data, and technology to bear in these critical areas in the industry. Through collaboration, we have worked on over 100 international and national brands from notable companies. As we celebrate the past, we are embracing the future with confidence through investment in human resources, technology, and data to chart a new path in customer and brand experience. We are well-positioned to not only keep pace but to drive positive changes in the market. Innovation, integrity, and client-centricity will continue to be the guiding principles that define us without reneging on ethical practices and responsible advertising. We hope we can continue to count on your support as we embark on this journey. Over the next few hours, you will be presented with insights from industry experts. We’re confident you would find the sessions enriching and valuable. We encourage you to participate actively, ask questions, and share your feedback. Together, let’s leverage the power of collaboration and innovation to unlock the full potential of marketing in this vibrant and dynamic region; and NOW is the time to do that. Thank you once again for joining us. We look forward to a productive and inspiring time with you! Emeka Chris Okeke, Group Chief Executive Officer, MediaFuse-Dentsu Nigeria
dentsu, one of the world’s leading integrated marketing networks, is holding its Africa regional conference in Nigeria. The Dentsu Africa conference commences on Monday, February 26, 2024, in Lagos and will end on Thursday, February 29, 2024, the Group Chief Executive Officer of MediaFuseDentsu Nigeria, Emeka Okeke, said. He noted that the Summit coincides with the 10th anniversary of MediaFuse-Dentsu Nigeria. According to him, the summit with the theme, NOW, will gather industry leaders, visionaries, and changemakers from across the network to explore how to navigate the ever-evolving marketing communications landscape and unlock future opportunities in the continent. “The event will feature keynote addresses, panel discussions, and networking opportunities designed to equip participants with the insights and strategies needed to thrive in a dynamic and challenging environment. “The summit will be attended by leading integrated marketing communications experts from Europe, the Middle East and Africa, including representatives from global media channels like Google, TikTok, and Meta among others. The Director General of the Advertising Regulatory Council Of Nigeria (ARCON), Dr Lekan Fadolapo, will present a paper on Nigeria’s marketing communications landscape and the regulatory environment,” he added. He noted that, during the summit, experts would delve into critical industry topics, including the evolving consumer journey, the rise of automation, the power of creativity, and the future of media measurement. Emeka expressed MediaFuse-Dentsu Nigeria’s readiness to host the summit, saying that deliberations would benefit Nigeria’s marketing communications industry. “Hosting this Summit at a time when we are celebrating our 10th anniversary in the marketing communications industry is highly worthy. Apart from the Summit, we have also lined up other activities to celebrate our 10 years of making modest contributions in the industry and market at large,” he added.
MediaFuse-Dentsu has donated computers to Army Children Senior High School, Ikeja in a bid to empower students with the tools and resources needed to succeed in today’s tech-driven world. “In today’s digital age, access to technology is no longer a luxury, but a necessity,” said Group Chief Executive Officer of MediaFuse-Dentsu, Emeka Okeke, who was represented by the Chief Operating Officer of D’Agyle, Marian Ogaziechi, during the donation on Tuesday. Emeka explained that the donation would also enable the students to prepare adequately for their examinations, reiterating the company’s commitment to educational excellence and community development. While advising the students to focus on their studies, he said, “We are committed to supporting the educational aspirations of all students, and we believe that this donation will make a significant impact on the lives of those at Army Children Senior High School, Ikeja.” The advertising guru hinted that as the company celebrates its 10th anniversary, this year, more community service and engagement would be embarked upon, according to a statement by Dentsu Nigeria’s Corporate Communications Manager, Sodiq Oyeleke, on Wednesday. The Financial Director of MediaFuse-Dentsu, Funmi Lawal, the computers were provided to the students as a gateway to a world of information and learning opportunities. She emphasised MediaFuse-Dentsu’s commitment to educational excellence and community development extends beyond the donation of computers. “We also plan to partner with schools and other organisations to provide technical support and training for instructors and students in the areas of Information Communication Technology, entrepreneurship and marketing communications,” she added. The school’s principal, Mrs Agbona, B.L, expressed their gratitude for the donation, adding that the computers will be invaluable in helping students prepare for the future and reach their full potential. Agbona, who was represented by the school’s computer tutor, Mrs Tosin Olusola, said, “This will enhance the students’ practice before and after examinations. It will also enable ICT students in Senior Secondary School Two and Senior Secondary School One to have practical knowledge along with theoretical knowledge. “With the support of MediaFuse-Dentsu, we can provide our students with enhanced educational experiences and nurture their talents and passions to reach their full potential.”
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