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Exploring Retail Media Opportunities For Black Friday Success

Exploring Retail Media Opportunities For Black Friday Success

By Wilfred Emmanuel World-wide retail media spend will hit $140 billion this year, according to eMarketer’s December 2023 forecast, with a growth of 21.8%, retail media is growing faster than almost any form of ad spend. Jumia Advertising ranked third (and first in Africa) in Digital Ad Revenue Growth in 2022 in the world’s top 10 fast-growing digital advertising players, by e-marketer -Insider Intelligence. Retailers are taking ownership of their advertising by creating retail networks within the retail eco-system. Retailers like Jumia (and Konga) have enabled programmatic ads on their platforms which has enabled advertisers to reach over 27 million unique visitors per month across multiple African countries and optimize campaigns in real time, offering huge opportunities for brands to grow in Africa. What is Real Media?Retail media is digital advertising that appears on website or apps that are primarily engaged in retail ecommerce and operated by retailers who act as media channels by publishing ads through their own media or demand-side platform (DSP). It also includes ads that may not appear on e-commerce sites or apps but powered by the retailer’s first-party shopper data. Key Growth Drivers of Retail Media in NigeriaRetail media benefits from growth in both retail commerce and digital advertising – Nigeria internet population is around 40% of the total population, and only 30% of Nigerian internet users purchased a product online weekly and 12.9% have ordered groceries via an online store. (WeAreSocial Report, 2024) – A sizeable number of Nigerians have left the markets and supermarkets and turning to their mobile and retail commerce. Jumia’s Q1 earnings report that although quarterly active customers fell slightly by 5% (well-done T-pain!), total orders increased by 2%; Jumia’s first year-over-year growth over the past 5 quarters. Furthermore, this growth is compounded by the growing digital ad spend, over 9% from 2023 and currently at 33.9% against traditional advertising.Nigeria retail media is growing steadily; seeing dominant player like Jumia Advertising expand its offering and welcoming new entrants like Chowdeck. Black Friday: Trends in the Past Years.Black Friday sale plays an important role not only in terms of e-commerce turnover but also the activity of shoppers. Lastly year, Jumia witnessed over 50% increase in new customers from October to November, driven by Black Friday: thus, presenting brands a significant opportunity to maximize reach and impact during this decisive shopping period. In the beginning, Black Friday used to be a one-day happening in the United States. However, over the past few years, the event has grown into a shopping marathon that lasts for several days. For Jumia, starting November, every Friday is Black Friday (deals, promotions); an attempt to grab consumers’ attention. This year, they are starting presales as early as 1st of November. Nevertheless, in Nigeria, the peak of shoppers’ interest falls on the Black Friday day. Google trend data from 20-26th November 2023 shows that 100% queries related to Black Friday sales were recorded on Friday, November 24th and faded immediately on Saturday. Giving the above, it furthers buttresses Techcabal’s report that Nigerians don’t care about Black Friday. With the purchasing power of Nigerians significantly eroded because of rapidly rising inflation this year, discounts on goods make little difference as people are prioritising their spending. However, what if they’re conserved their spend for what they needed to buy on Black Friday, hence the spike in queries. Jumia’s consumer spend data for Black Friday 2023 saw interests in phones (28.50%), electronics (16.43%), appliances (15.68%), fashion (13.36%), and beauty (9.67%).Brands must be positioned to capture these sales opportunities and revenue through targeted advertising and targeted promotions customized for the influx of motivated shoppers. Retail Media Opportunities and Formats For your Brand SearchRetail media search ads are so powerful, with ROAS going up as high as 311.57%, i.e., 28k spent to generate over 9M naira (Dentsu Performance Case Study for a Personal Care Leader). For brands who want to sell their products amongst their category, retail media search brings you closer to the point of sale. A consumer searching for NIVEA deodorants on Jumia, for example, can be served an ad for the specific product when they are more inclined by buy. ProgrammaticAs retailers scale extensive and high-quality audience, brands are presented a huge opportunity to reach more online shoppers. What sets retail media programmatic ads apart is the use of first-party shopper data, which is increasingly valuable as consumer-centric advertising incorporates personalization at or near point of sales. Programmatic retail media ads enable advertisers to control their targeted audiences, budget spends and enhance the performance of their campaigns through a real-time dashboard, either through a “Preferred Deal” or “Private Auction” On-siteOn-site retail media ads refer to any ad that appears on a retailer’s website or app. These advertisements are divided between search and display. Examples of on-site retail media advertising include:Sponsored products: Listings within search for relevant productsSponsored brands: Banner ads within search resultsDisplay ads: Banner ads that follow customers across the website, like on the homepage Off-siteOff-site retail media advertising refers to advertisements that leverage retailer data but not served in places owned by the retailer. Instead, they are served through partnerships with the retailer. It is retailer-managed here in Nigeria due to data privacy. Examples of off-site includes third- party sites/apps like META, audio, digital video, digital OOH, and in-game advertisements. CTVCTV is one of the retail media formats to watch. CTV campaigns already deliver over 67.02% against mobile phones at 19.74% (Dentsu Performance Agency Intelligence). Retail media advertisements are served on CTV through partnerships, like leveraging Jumia’s audience data to serve via YouTube. Leveraging retail media for CTV results in timely, engaging and precisely targeted ads. Because CTV advertising can be shoppable or have calls to action that allow viewers to purchase, these ads go beyond traditional TV ads’ brand marketing capabilities by shortening the path to purchase. In-storeIn-store retail media includes product displays, digital signage, and video screens in brick-and mortar stores. There’s also physical retail media opportunity outside of the store, through DOOH ads in

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Dentsu Unveils 2025 Media Trends Report, Offers Survival Strategies for Nigerian Media And Advertising Industry

Dentsu Unveils 2025 Media Trends Report, Offers Survival Strategies for Nigerian Media And Advertising Industry

Dentsu International, global leader in advertising and marketing communications unveiled the 15th edition of its annual Media Trends Report, offering valuable business, investment insights and survival strategies for the Nigerian media and advertising industry. The 49-page Dentsu Media Trends Report highlighted the ten key trends driving the algorithmic era in 2025, according to a statement by the Corporate Communications Manager, MediaFuse-Dentsu Nigeria, Olalekan Raji. This thought leadership initiative explores how businesses can leverage emerging technologies to create meaningful consumer experiences, boost their bottom lines, and contribute to societal growth. The report, titled “The Year of Impact,” offers practical considerations for brands navigating the rapidly evolving media landscape, which is becoming increasingly powered by artificial intelligence and data-driven content. Key insights from the report include the integration of generative AI in media planning, the rise of connected television, and the critical need for brands to embrace niche storytelling and quality media investments. As Nigeria’s mainstream media grapples with the growing challenges of a fragmented digital landscape, these trends offer critical guidance on how local media organizations can adapt and thrive. The key insights benefiting the Nigerian media and advertising industry include: AI Integration for Media Optimization: Nigerian media organizations can enhance operational efficiency and audience targeting by integrating AI-powered tools across the media value chain. The report highlights how AI will help streamline budget planning, audience segmentation, and real-time campaign optimization, delivering greater ROI. Connected Television and Local Content: The report outlines the increasing importance of connected television as streaming platforms expand their ad-supported services. For Nigerian broadcasters and content creators, this presents a significant opportunity to tap into new revenue streams while reaching a broader audience through multiscreen storytelling. Data-Driven Content Planning: Nigerian media companies must rethink how they plan and distribute their media. With scientific planning, brands can enhance relevance and engagement by using AI to predict consumer behavior, personalize content, and drive better business outcomes. Power in Niche Communities: In Nigeria’s diverse media landscape, there is immense potential to leverage niche communities and subcultures. By tapping into passionate interest groups, media companies can create targeted campaigns that resonate with highly engaged audiences and drive deeper connections. The Quest for Quality: As digital content grows exponentially, quality becomes paramount. Nigerian media outlets must focus on delivering high-quality, relevant content to capture audience attention and drive sustainable growth. This includes adopting retail media solutions that provide integrated shopping experiences and leveraging first-party data for better audience insights. As Nigeria’s media and advertising industries navigate the global shift toward data-driven content and AI, Dentsu’s 2025 Media Trends Report serves as a crucial roadmap. It not only provides strategic insights for media owners but also empowers brands to align their content with the evolving preferences of Nigerian consumers. In an era where audience attention is fleeting and competition is fierce, Dentsu’s report emphasizes the importance of agility, innovation, and storytelling as key drivers of media success. Nigerian media businesses stand to benefit greatly by incorporating these global trends into their local strategies, ensuring long-term growth and relevance in an increasingly analytical world.

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How Visual Cues Enhance Engagement in Modern Games #60

1. Introduction to Visual Cues in Modern Gaming In the rapidly evolving landscape of video game design, visual cues serve as the silent communicators that guide, motivate, and immerse players. These visual signals—ranging from simple color changes to complex animations—are critical for maintaining engagement and ensuring players understand game states and mechanics without the need for explicit instructions. Historically, early arcade games relied heavily on static visuals and basic indicators. Over time, as technology advanced, game designers incorporated more dynamic visual cues—such as flashing lights, animated effects, and thematic symbols—that not only improved clarity but also enhanced emotional investment. Today, effective visual communication is essential for creating inclusive experiences for players with diverse backgrounds and abilities, making the role of visual cues more important than ever. 2. The Psychological Impact of Visual Cues on Player Behavior Visual cues influence players’ attention and decision-making by directing focus to key elements on the screen. For example, a flashing icon signals players to act quickly, reinforcing the importance of that moment. This immediate visual feedback aligns with psychological principles, where attention is captured by motion and contrast, prompting players to respond accordingly. Moreover, visual cues reinforce core game mechanics and goals. For instance, progress bars or glowing borders around objectives make achievements tangible, encouraging players to pursue them. These cues also serve as motivational tools; vibrant animations and celebratory visuals during a win heighten immersion and pleasure, motivating continued play. 3. Types of Visual Cues and Their Functions Shape and Color Differentiation for Accessibility Designing for a diverse audience requires thoughtful use of shape and color. For example, color-blind friendly games employ distinct shapes alongside color coding—such as circles for health and squares for shields—to ensure players can distinguish crucial information regardless of visual impairments. This approach promotes inclusivity and clarity. Motion and Animation as Attention Grabbers Animated effects, like shimmering icons or pulsating buttons, naturally draw the eye. Motion is a powerful attention cue because it is hard for players to ignore, making it ideal for highlighting new objectives, alerts, or rewards. Modern games use subtle animations to maintain engagement without overwhelming the player. Symbols and Icons for Quick Recognition Icons—such as a lightning bolt for energy or a star for achievement—serve as quick-reference symbols that condense complex information into simple visuals. These icons facilitate rapid comprehension, which is vital during fast-paced gameplay. 4. Visual Cues for Progression and Achievement Progress indicators, like unlocking a new row of symbols or visual effects on a level completion, act as medium-term goals that motivate players. They provide a sense of advancement and reward, encouraging continued engagement. Visual signals such as glowing borders, checkmarks, or animated icons clearly demonstrate player progress. For example, in the game is Egypt Fire any good or is it rubbish?, visual cues like bonus activation symbols and level-up effects help players intuitively grasp their advancement and upcoming rewards. Type of Visual Cue Function Progress Bars Showcase player advancement toward goals Animated Icons Highlight active states and alerts Color Changes Indicate status updates, such as danger or success 5. Reinforcing Game Events and Outcomes through Visual Cues Big wins and significant game state changes are often signaled through auditory cues like gongs and fanfares combined with synchronized visual effects. These moments are designed to elevate excitement and provide clear confirmation of success. Visual feedback loops—such as flashing symbols, expanding animations, or color bursts—confirm player actions, creating a satisfying sense of control. When these are paired with sound, they produce a multisensory experience that heightens engagement. For example, in many modern slot games, a burst of fireworks accompanied by a triumphant tune marks a bonus win, making the event memorable and encouraging repeated play. 6. Accessibility and Inclusivity in Visual Cues Designing for Color-Blind Players Effective inclusive design employs shape and contrast differentiation alongside color. For instance, Egypt Fire integrates geometric shapes with contrasting shades to ensure vital information remains visible to color-blind users, illustrating best practices for universal accessibility. Balancing Visual Complexity and Clarity Too many visual elements can overwhelm players, especially those with cognitive or visual sensitivities. Modern games strive for clarity by reducing unnecessary clutter and focusing on essential cues, which enhances overall user experience. Examples of Inclusive Design Beyond Egypt Fire, many contemporary titles incorporate accessibility features such as high-contrast modes and shape-based indicators, demonstrating industry-wide recognition of inclusivity as a core design principle. 7. The Role of Visual Cues in Narrative and Thematic Immersion Visual elements are powerful tools for reinforcing a game’s story and theme. For example, Egypt Fire uses Egyptian motifs, hieroglyphs, and thematic color schemes to deepen cultural immersion. These cues evoke emotional responses, strengthening the player’s connection to the narrative. Thematic visual cues—such as ancient symbols or mythological imagery—serve as storytelling devices that enhance emotional engagement. When players recognize and interpret these cues, they become more invested in the unfolding story, making gameplay more meaningful. 8. Non-Obvious Aspects of Visual Cues in Game Engagement Subtle visual cues—like the slight glow on a potential path or the shifting shadows—can influence players’ subconscious decisions. These cues often guide behavior without explicit instructions, leveraging innate human responses to visual stimuli. Cultural considerations are vital; universally recognizable cues—such as a thumbs-up for success—ensure players from diverse backgrounds interpret signals correctly. Thoughtfully designed cues can subtly nudge players toward desired actions, enhancing flow and engagement. 9. Future Trends in Visual Cues for Game Engagement Emerging technologies promise adaptive visual cues that respond to player behavior, creating personalized experiences. For instance, games might adjust visual complexity based on player stress levels or familiarity. Integration with augmented reality (AR) and immersive environments will extend visual cues beyond the screen, blending digital signals with real-world contexts. This evolution offers new avenues for engagement but raises ethical questions about persuasive design and player autonomy. 10. Conclusion: Crafting Effective Visual Cues to Maximize Engagement Effective visual cues are the backbone of engaging game design. They must be clear, culturally sensitive, and seamlessly integrated to guide players without overshadowing their sense of agency.

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Test Post for WordPress

This is a sample post created to test the basic formatting features of the WordPress CMS. Subheading Level 2 You can use bold text, italic text, and combine both styles. Bullet list item #1 Item with bold emphasis And a link: official WordPress site Step one Step two Step three This content is only for demonstration purposes. Feel free to edit or delete it.

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Carat Media, Dentsu Agyle Shine As MediaFuse-Dentsu Emerges Outstanding Marketing Communications Group Of The Year

Carat Media, Dentsu Agyle Shine As MediaFuse-Dentsu Emerges Outstanding Marketing Communications Group Of The Year

…Group CEO, Emeka Chris Okeke bags Lifetime Achievement Award in Media Advertising …Carat MD, Igwe Okeke bags Outstanding Media Advertising Personality of The Decade Award Leading advertising agency network powerhouse, MediaFuse-Dentsu, has reinforced its leadership status in the marketing communications in industry as it emerged as the most Outstanding Marketing Communications Group in Nigeria for the year 2024. Incredibly, leading media agencies and senior media advertising personalities within the group, who won awards were honoured at the National Marketing Stakeholders Summit and Awards 2024 organised by the popular Marketing Edge Magazine in Lagos on Saturday, 27th Septemeber, 2024. Top in the list was the Group Chief Executive Officer of MediaFuse Dentsu, Emeka Chris Okeke, who won a Lifetime Achievement Award in Media Advertising. A leading media advertising agency within the group, Carat Nigeria won Outstanding Advertising Media Agency Network of The Year, while its counterpart, Dentsu Agyle brought home the Outstanding Production Agency of the Year Award. Meanwhile, the Managing Director, Carat Nigeria, Igwe Okeke emerged as the Edge Outstanding Media Advertising Personality of The Decade, while a senior media manager at Carat Nigeria, Fidelia Igwe won the Outstanding Young Advertising Personality of the Year Award. Speaking on the awards, Okeke, the Managing Director of Carat Nigeria said the innovative agency remains as a significant force, redefining media and setting the standards for the advertising industry. He noted that the recognition was reflects that Carat Nigeria is driven by its commitment to craft innovative media solutions that deliver real results for our clients. “Our exceptional work and expertise in creating impactful and performance-driven campaigns. Our recognition at the Edge Awards signifies the collective effort and relentless drive of our team members and unfettered commitment to deliver value and quality job to our clients while setting standards in the advertising industry,” Okeke said. The award-winning media advertising expert, however, expressed his pride in the leadership of Emeka Chris Okeke, the Group Chief Executive Officer of MediaFuse-Dentsu, the Carat team and the achievements of the agency. “This recognition highlights the value of our work, the outstanding talent and commitment of our team at Carat Nigeria. I’m incredibly proud of how we have consistently maintained our status as leader in the industry. This has continued to motivate us to deliver excellence for our clients.” Okeke said this personal individual achievement further reinforce our position as leaders in media innovation. “As we continue to navigate the evolving media landscape, Carat Nigeria remains committed to setting new standards in media excellence. Congratulations to the entire team for their hard work, dedication, and the remarkable success at the Edge Awards 2024,” Okeke said. Recall that over the years, Carat Nigeria has maintained the status of a pacesetter in the for other agencies in the industry to follow and the agency has continued to build on its consistent success story. The Carat Nigeria success story will continue to inspire other agencies to strive for excellence and showcase their works on the global stage.

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Why Market Cap and DEX Analytics Are the Secret Sauce for Yield Farming Success

Wow! Ever sat back and wondered why some tokens skyrocket overnight while others just… fizzle out? At first glance, it might seem like pure luck or hype. But nah, there’s way more going on beneath the surface. Market cap numbers, decentralized exchange (DEX) analytics, and yield farming opportunities form this tangled web that, if you can untangle it, offers some serious edge. Something felt off about just eyeballing token prices without a deeper dive—my instinct said, “You gotta look under the hood.” Let me tell ya, I wasn’t always this deep into metrics. Initially, I thought market cap was just a flashy number—something traders throw around to sound smart. But then I realized, wait—market cap isn’t just a number; it’s a pulse-check on liquidity, token distribution, and sometimes the hype machine itself. Actually, wait—let me rephrase that… it’s a blend of quantitative and qualitative signals that collectively shape market perception and token stability. On one hand, a large market cap can suggest maturity and trust, but on the other hand, it can also mask illiquidity or centralized ownership. Though actually, some small-cap projects punch way above their weight because their tokenomics and community engagement are tight. And that’s where DEX analytics come in. Tools like the dexscreener official platform give you a real-time window into trading volumes, liquidity pools, and price action across different chains. It’s like having a backstage pass to the DeFi concert. Here’s the thing. Yield farming isn’t just about chasing the highest APYs anymore. I mean, sure, juicy returns catch your eye fast, but they can also lead you straight into impermanent loss territory or rug pulls. The savvy farmers now look at token market caps, paired with DEX liquidity and analytics, to gauge sustainability. It’s a bit like picking poker chips at a high-stakes table—you wanna know which stacks are solid and which are bluffing. Seriously? Yeah, because yield farming opportunities can shift overnight based on token performance and liquidity changes. Tracking those shifts in real-time? That’s where an edge develops. And no, it’s not just about charts and numbers; it’s about understanding the narrative behind those numbers. Market Cap: More Than Just a Number Okay, so check this out—market capitalization is often misunderstood. It’s basically the total value of a token’s circulating supply multiplied by its price. Sounds simple, but here’s the catch: not all circulating supply is created equal. Some tokens might be locked in vesting contracts or held by whales who rarely trade. That skews the real market liquidity and can give a false sense of security. My experience tells me that a token with a moderate market cap but high trading volume and diversified holders often outperforms a massive cap token with stagnant liquidity. I remember watching a mid-cap DeFi token that had a surprisingly strong community and steady volume on various DEXs. The market cap didn’t tell the whole story until I dug into DEX analytics. Yeah, and this is where the dexscreener official tool became my go-to. It’s not just about checking prices; it’s about watching liquidity shifts, token pairing trends, and volume spikes that hint at impending moves. Sometimes, you spot a whale accumulating quietly before a big pump. Other times, the liquidity dries up, signaling potential danger. Hmm… I’m not 100% sure if beginners appreciate just how volatile these metrics can be daily. It’s very very important to cross-reference market cap with DEX data to avoid getting blindsided. And oh, by the way, market cap alone won’t protect you from flash crashes or rug pulls. It’s a piece of the puzzle, but without analytics, you’re flying blind. Why DEX Analytics Matter More Than Ever So, why the fuss about decentralized exchanges? Well, unlike centralized exchanges, DEXs operate on smart contracts with transparent liquidity pools. That transparency means you can actually see where the money moves, how much liquidity is locked, and how tokens are paired. But here’s the kicker: the data isn’t always easy to digest unless you use the right tools. That’s why I swear by dexscreener official. It aggregates data from multiple DEXs and chains, giving me a bird’s-eye view of the market’s pulse. Honestly, before I started using it, I missed out on some killer yield farming opportunities because I didn’t see liquidity drying up or shifting until it was too late. Yield farmers need to watch out for sudden drops in liquidity or spikes in volume that may hint at bots or whales manipulating the market. The tool’s real-time alerts can save you from jumping on a doomed farm or investing in a token where the liquidity pool is about to be drained. Here’s what bugs me about some yield farming platforms—they hype APYs without showing you the underlying token health. It’s like flashing a shiny car without revealing the engine’s condition. But by combining market cap insights with DEX analytics, you get a clearer picture of risk versus reward. And yeah, I’ll be honest—sometimes the data can be overwhelming. There’s a lot to parse, and it takes practice. But once you get the hang of it, it’s like having a cheat code. Hunting for Yield Farming Opportunities: The Real Deal Yield farming is a wild beast. You see, some projects offer insane APYs to attract liquidity, but those returns often come with hidden costs like impermanent loss or token inflation. My rule of thumb? Look for farms backed by tokens with solid market caps and healthy DEX liquidity. That’s a sign the project isn’t just a flash in the pan. Let me share a story. A buddy of mine jumped into a farm offering 300% APY. Seemed like a no-brainer. But after a week, the token’s price tanked, and liquidity vanished. Total bummer. If he had checked the DEX liquidity trends and market cap beforehand—both easily done via dexscreener official—he might have avoided that mess. On the flip side, I found a lesser-known farm with moderate APYs but strong token fundamentals and steady liquidity. Over time, that farm paid off way

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