Blog

An Evening Of Camaraderie At MediaFuse-Dentsu’s 2023 End-Of-Year Bash

Mediafuse-Dentsu ended the year 2023 with joy and celebration with an electrifying end-of-year party. The party witnessed our dynamic talents transforming DENTSU CREATIVE (venue of the party] into a playground of revelry, for the celebration of another year of campaigns conquered and clients captivated. The atmosphere reflected a playful wink at MediaFuse-Dentsu’s penchant for turning the ordinary into extraordinary. Laughter hung heavy in the air, fueled by captivating cocktails and an endless buffet of culinary delights. Colleagues, usually siloed by agencies, mingled freely, swapping stories of successful campaigns and hilarious client quirks. The DJ, a seasoned master of beats, kept the dance floor heaving with a cocktail of chart-toppers and guilty pleasures, ensuring no suit remained un-shimmied. The night wasn’t just about revelry, though. We commemorated our triumphs with a heartwarming awards ceremony, each accolade a glittering testament to individual brilliance and collaborative spirit. Among those who were awarded are Segun Hunga, Oluwatosin Ogundele and Ibukun Alabi, who work with the Finance Department; Joseph Uwandu, Dentsu OOH; Ifeoma Uzor, D’Agyle; Fidelia Igwe, Carat; Busolami Aderemi and Temiloluwa Durojaiye of Dentsu Creative; Samuel Adeniyi, IPROVIZ; Ademide Atiba, Dentsu Performance; Ademola Kadiri, dentsu X; and Saidi Odefunsho of Redstar. MediaFuse-Dentsu Group Chief Executive Officer, Emeka Okeke, with a glint of admiration in his eyes, praised the employees’ tenacity, creativity, and ability to weave magic from pixels and hashtags. He reminded employees that they weren’t just colleagues, but a family bound by the thrill of the chase and the satisfaction of a job well done. Amidst pulsating rhythms and giddy smiles, he said, “We are more than just a network of marketing communications agencies, we are a force of nature, a constellation of creative minds illuminated by shared passion and the sweet aftertaste of success. Congratulations all, more wins next year.” “The MediaFuse-Dentsu end-of-year party wasn’t just a celebration; it was a declaration. A declaration of our unyielding spirit, our boundless creativity, and our unwavering commitment to pushing the boundaries of what marketing and advertising can achieve. As we step into the new year, fueled by the echoes of that unforgettable night, we do so with the unwavering belief that the best is yet to come,” he added.

An Evening Of Camaraderie At MediaFuse-Dentsu’s 2023 End-Of-Year Bash Read More »

MediaFuse-Dentsu Nigeria Wins 11 Medals, Five Awards At LAIF, WIMCA, Others

A leading integrated marketing communications company, MediaFuse-Dentsu, and its agencies continued their winning streak over the weekend by emerging victorious at the Lagos Ideas Festival (LAIF), Women In Marketing Communications Awards (WIMCA), and Global Quality Awards. While Dentsu Creative won 11 medals at LAIF, MediaFuse-Dentsu emerged as the Most Outstanding Marketing Communications Company In Gender Inclusion at WIMCA. Dentsu Agyle, Dentsu Creative and dentsu X business leaders also won outstanding recognition awards at WIMCA. This is as Dentsu Performance emerged as the Most Innovative Digital Media Services Advertising Agency Of the Year 2023 for its result-oriented works. Earlier, the Group Chief Executive Officer of MediaFuse-Dentsu, Emeka Chris Okeke, was named the CEO Of The Year In Marketing Communications by Brand Communications. At the 2023 BrandCom Awards, Dentsu Creative emerged as the “Fastest growing creative agency”, dentsu X was named the “Emerging Media Agency Of the Year”. The winning streak which continued at WIMCA saw the Managing Director of iProViz, Yetunde Adegbite being named among the top 50 Most Influential Women In Marketing And Communications Conference Award alongside the General Manager of D’Agyle, dentsu X, and Dentsu Creative, Marian Ogaziechi, Adekemi Alegbeleye, and Funke Adekola respectively. In the previous month, the Carat Nigeria team led by Igwe Okeke was awarded the Most Innovative Media Agency Of The Year 2023 by Media Consortium, a conglomerate of brand journalists and publishers. While receiving the award, the Business Lead for Dentsu Performance, Elizabeth Akinyele, assured clients that the company would continue to deliver quality work. “When working with any client, our focus has always been quality and profitability. We derive pleasure in making our clients reach their target audience while meeting other business objectives, including high returns on investment. “This award is a testament to our visionary, qualitative and innovative service delivery. We are proud of what we have achieved so far, but we know that there is still so much more to do,” she added. The GCEO of MediaFuse-Dentsu, Emeka Chris Okeke, commended the agencies for their award-winning service delivery. He re-emphasised the value placed on innovation, creativity, excellence and quality service delivery by the company. Okeke noted that the consistency of the company in maintaining a balanced workspace earned it the gender inclusion award, adding that the company has over 80% females in its management team. He said, “We value quality over quantity and diversity over uniformity. This award is not only a recognition of our past achievements but also a motivation for our future endeavours. “We are excited and optimistic about what lies ahead as we move into 2024 and these awards set an optimistic tone for us. Winning a gender-inclusion award in a world where many females decry exclusion in leadership shows our belief in capability and professionalism instead of gender. “We are grateful to our clients for making winning 11 medals and five awards within a week possible. We hope that you will continue to join us on this journey and be part of our success story.”

MediaFuse-Dentsu Nigeria Wins 11 Medals, Five Awards At LAIF, WIMCA, Others Read More »

Again, Emeka Okeke Emerges CEO Of The Year

Two prestigious organisations have awarded the Group Chief Executive Officer of MediaFuse-Dentsu, Emeka Okeke, as the CEO of the year within a month. A few weeks after Africa Brands awarded the GCEO, a popular marketing magazine, Brand Communicator (BrandCom) also named Emeka Okeke as CEO of the Year. Apart from Emeka Okeke, other outstanding brands, agencies, and marketing communications professionals were also honoured at the event. Other top dignitaries awarded at the award ceremony are Jimi Awosika, Vice Chairman, Troyka Holdings; Wale Adenuga, Founder of Wale Adenuga Productions (WAP) and Bola Akingbade, Former Chief Marketing Officer of MTN Nigeria. The award ceremony was held on 2023 Brandcom Awards night at the Civic Centre, Victoria Island, Lagos on November 4, 2023.

Again, Emeka Okeke Emerges CEO Of The Year Read More »

Dentsu Unveils Media Trends Set To Shape 2024

The new report reveals ten emerging advertising behaviors and technologies expected to transform the media industry in the coming years dentsu has released its annual media trends report, titled: The Pace of Progress: dentsu 2024 Media Trends. Created by gathering insights from its specialists within Carat, dentsu X and iProspect globally, the new dentsu report highlights ten key catalysts of change within the media industry which are most likely to set the pace of progress for brands around the world. With over 40 pages of in-depth commentary, dentsu 2024 Media Trends extrapolates how Generative AI will be best used to spearhead growth, how monetization of the industry is gaining evermore traction and how genuine integrity in advertising will elevate brands. Not only does the report highlight the key trends within each of these three areas of interest, but it also provides suggestions on how brands can capitalize on them in the short and long term. “Our own client research has shown that more than 60% of marketers have said they’ve already started engaging with Generative AI in their company*. So, in our dentsu 2024 Media Trends report it was important for us to identify and introduce the additive advantages, trends and technologies to help them progress in this space” says Peter Huijboom, Global CEO, Media international markets, dentsu. Huijboom continues: “When we bring our experts together from our media agencies and from all around the world to create these predictions, it is essential we showcase the most pressing topics and the best opportunities for the future. This report does exactly that, in a convenient and easily accessible way.” According to the new dentsu report, the key predictions for the direction of the media industry into 2024 and beyond are: Generative AI takes center stageGenerative AI is the most disruptive technology breakthrough of the last decade.  With 63% of marketers having said they’ve already started engaging with Generative AI in their company*, the technology is set to take center stage in the coming months and years.  From search to creativity, to media planning and production, generative AI takes media effectiveness to new heights. This theme is explored through: The race to monetization2024 will see the intensification of competition between tech platforms. As they strive to better monetize their services in their economic circumstances, platforms will double down on becoming more protective of their data, understanding their users, and stepping up their advertising offerings. This megatrend incorporates: Integrity economicsGrowth in the next year will not only be about hard economics; it will also be about brands’ sustainable contributions to society.  Amid rising societal and political polarization and climate emergency, building more carbon efficient, diverse, and safe online spaces for people and brands will be central to success. Highlighted through: To find out more about the trends and to access a free copy of the dentsu 2024 Media Trends report please visit dentsu.com/2024-media-trends PRESS CONTACTS   EMEA:  John Mayne / +44 (0)7929 856 435     john.mayne@dentsu.com / media.pressoffice@dentsu.com NIGERIA: Sodiq Oyeleke / +2348022473198 NOTES TO EDITORS *Results from dentsu 2023 Global Media Client Survey (September 2023), including global contributions of 302 senior marketers from 36 different markets.

Dentsu Unveils Media Trends Set To Shape 2024 Read More »

DENTSU CREATIVE NIGERIA WINS AWARD

Dentsu Creative, Dentsu X Bag Creative, Media Awards

Dentsu Creative and dentsu X Nigeria have emerged victorious at the 2023 Marketing Edge Brands & Advertising Excellence Awards 2023. While DENTSU CREATIVE Nigeria emerged as the Outstanding Young Creative Agency of The Year, dentsu X Nigeria bagged the Outstanding Young Media Agency of The Year award. Earlier, D’Agyle Systems Nigeria was awarded by Eminence Communications while the African Quality Achievement Award named Red Star Nigeria the Most Quality Advertising Agency Of The Year 2023. Also, Carat Nigeria has been nominated as the Most Innovative Media Agency Of The Year by the Media Consortium, according to a statement by Dentsu Nigeria’s Corporate Communications Manager, Sodiq Oyeleke. The Group Chief Executive Officer of MediaFuse-Dentsu, Emeka Okeke, commended the recognition of the agencies’ outstanding achievements and excellence in media and creativity, noting that it underscored the company’s commitment to innovation and excellence. He assured clients and stakeholders of MediaFuse-Dentsu’s exceptional contributions to the media and creative industry. “This is a testament to the hard work and originality of our talented team, who consistently deliver innovative and captivating 360-degree media solutions,” Okeke added. On her part, the General Manager of dentsu X Nigeria, Adekemi Alegbeleye, described the award as a motivation to consistently deliver solutions that drive growth. Alegbeleye, who was also named Media Personality Of The Year 2023, said, “We are incredibly proud to receive an award as the Outstanding Young Media Agency of The Year. This award serves as a reminder that there is always room for innovation, growth, and the pursuit of excellence. “As we move forward, we will continue to bring fresh and imaginative ideas to our clients and partners, helping them achieve their goals and stand out in today’s competitive media landscape.” On her part, the Chief Operating Officer of Dentsu Creative, Funke Adekola, noted that commitment to excellence and ability to leverage creativity remains a driving force behind the team’s success. “Our innovative campaigns and dedication to pushing creative boundaries have set us apart. Not to mention great partnerships with clients who value collaboration and pushing boundaries; we will continue to deliver compelling and creative content that resonates with audiences without lowering the standards as well as improving on the benchmark,” she added.

Dentsu Creative, Dentsu X Bag Creative, Media Awards Read More »

Dentsu Africa Come Out Top At 2023 Pitcher Awards 

Dentsu Africa have once again pulled out all the stops at the sixth edition of the much-anticipated Pitcher Awards, walking away with 32 awards this past Saturday, 20 May 2023. These annual awards are an opportunity to acknowledge and celebrate African creativity at its best, showcasing the likes of print, film, audio, outdoor, PR, entertainment, digital and creative media that have been created, released or implemented on African soil.    Out of an extensive list of agencies and some fierce competition, DENTSU CREATIVE Nigeria were honoured to be awarded Creative Digital Agency of the Year, silver for the Media Agency of the Year Award and bronze for the Advertising Agency of the Year Award with the highest aggregate points across these categories, respectively.    DENTSU CREATIVE Nigeria also brought home a Grand Prix Award in the Digital Category for Social Media Campaigns.  Emeka Okeke, CEO of MediaFuse-Dentsu (Dentsu Nigeria), commented, “These prestigious awards are a testament to the unwavering commitment and relentless pursuit of excellence that our network represents. These awards have confirmed our ability to turn challenges into opportunities, transform visions into realities, and a proof that with determination and a shared purpose, we can achieve a lot more.”  Stopping at nothing, dentsu also received four Gold Awards in the Channel categories under Influencers and Brand Ambassadors and Use of Media.  Dentsu were further delighted to walk away with an additional 10 Silver and 14 Bronze Awards, adding a total of 32 awards to our collection. Find the full list of winners here.  Dawn Rowlands, CEO for dentsu Africa, had this to say: “We are honoured to collaborate regionally on an esteemed Pan-African platform and with clients that are aligned with our vision and are committed to creating African solutions for uniquely African challenges. These awards are testament to our dedication to creating work which will connect with our African consumers, creating a deeper connection to our client’s brands and to showcase what we, as Africans, are capable of through radical collaboration.” 

Dentsu Africa Come Out Top At 2023 Pitcher Awards  Read More »

Dentsu Deepens Relationships With Clients

Dentsu has deepened its relationship with its clients and partners in Nigeria. During the one-day dentsu Procurement Academy programme, clients also expressed confidence in MediaFuse-Dentsu (dentsu Nigeria). Some of the clients who spoke at the event commended the company for quality delivery, according to a press statement by MediaFuse-Dentsu (dentsu Nigeria)’s Corporate Communications Manager, Sodiq Oyeleke, on Thursday. They also hailed MediaFuse-Dentsu (dentsu Nigeria) for cost-effective campaigns and expressed satisfaction with the company’s result-oriented approach. Speaking at one of the sessions, dentsu Africa’s Chief Executive Officer, Dawn Rowlands, assured the clients of amazing deals that would help drive business growth. Rowlands who spoke on ‘How to Measure Brand Performance in Media, Digital and Creative and the Value of Integration’, said, “With your collaboration, we can drive inspiration and efficiency together. We’ll use integrated skills to promote your business and give you a massive impact on the entire business, and meet set values and success measurements,” she added. She also noted that dentsu’s Consumer Connection System would be of great benefit to their businesses if they keyed into it. According to her, dentsu has one of the best procurement systems in the world. On his part, the Group CEO of MediaFuse-Dentsu (dentsu Nigeria), Emeka Chris Okeke, emphasised that MediaFuse-Dentsu would not relent in ensuring optimal value in every deal. While boosting the client’s confidence, he said, “We are more interested in building a long-lasting working relationship with you. As our business partners, your growth is our priority, and we will not relent in ensuring that you see value for every money spent.” Also, Global Managing Director, Programmes and Change Management, Paul Hughes, said that dentsu has a robust and dependable structure for transitioning. He said, “We got a really clear process through our hierarchy so that we can find out what’s going on about a brand and the action (s) needed. We have a strong reporting hierarchy that mitigates risk. We coordinate in a flexible and scalable manner.” Also, the Managing Director of Dentsu Location Services in Nigeria, Chike Oputa, and Dentsu Transformation Director, Elizabeth Akinyele, urged clients to leverage data to develop their brands. “Leverage the power of data to drive growth. Data powers businesses and accelerates business performance,” Chike added. Akinyele explained how data could be used to increase consumers’ experience of brands. She said, “We unlock your data and use it to drive digital transformation, make a customer purchase more and improve customer experience.” While speaking on ‘Value of Creative’, the Group Creative Director of MediaFuse-Dentsu, Sola Mosuro, cited how creativity had driven sales for products and moulded consumers’ behaviour positively. He also encouraged brand honesty, adding that “We are careful with our designs. We also need brands to develop courage for honesty.” General Manager, D’Agyle, Marian Ogaziechi, and Associate Media Director, RedStar, Ugochukwu Maduagwu also spoke on ‘How to measure media value’. On her part, Ogaziechi said the company strives to ensure that everybody wins in all deals. “Our target is long-term sustainable growth for us and our partners. The goal is to ensure everybody wins,” she noted. In other to deliver value, Maduagwu said the company ensured that capable hands handled accounts. He said, “We get the best cost in other to deliver quality. While doing this, we understand that not everything efficient is effective and not everything effective is efficient. We also know that agency delivery will only be as good as the team on your account.”

Dentsu Deepens Relationships With Clients Read More »

MEDIAFUSE-DENTSU FEMALE STAFF

IWD: Women In Advertising Seek Equity In Appointments

Women in marketing communications on Wednesday celebrated International Women’s Day, calling on firms in the industry to ensure equity in their appointments. Dressed in MediaFuse-Dentsu (Dentsu Nigeria)’s uniform, the women displayed the #embraceequity symbol in solidarity with other women globally. This was contained in a statement issued by MediaFuse-Dentsu (Dentsu Nigeria)’s Corporate Communications Manager, Sodiq Oyeleke. Reacting to biases against women, the General Manager of D’Agyle Nigeria, Marian Ogaziechi, explained that women are nurturers who always want the best for their subordinates. Asked if women bosses are tougher to work with, she said, “First off, being tough is not rooted in gender. Women are biologically wired to be nurturers and could be perceived to be going beyond boundaries despite good intentions. “These stereotypes should be discarded. Women should be accepted as equally innovative and major contributors to organisational success.” On her part, the Chief Operating Officer of dentsu X Nigeria, Adekemi Alegbeleye, described women as dynamic, saying they kept excelling in every area – government, corporate and business organisations. “As we move forward in society, women need to be truly included and have a sense of belonging wherever they are represented, only then can we say that all barriers have been broken and the same rules and conditions apply irrespective of gender,” she noted. The Managing Director of Iproviz, Yetunde Adegbite, urged organisations to stop denying females top roles in their organisations. She said, “Overall, addressing the denial of top roles to females will require a multifaceted approach that addresses all of the above factors. This could include policies and initiatives to reduce bias and discrimination, increase representation and diversity, and provide women with the opportunities and resources they need to succeed.  “I am glad that times have changed; we have organizations like Dentsu that appreciate the role of women in leadership and have given both male and female employees an equal unbiased opportunity to excel at their job.” The Chief Operating Officer of DENTSU CREATIVE, Funke Adekola, urged women to make excellence their watchword in their places of work. “Working with excellence in mind at all times is very important because in doing your best, you are sure of consistently putting out your best work. In time those who work with you will know to always bring their excellent game because you will be known for taking no less,” she added. Also, the Digital Performance Director of iProspect Nigeria, Elizabeth Akinyele, noted that the digital world needs more women’s perspectives, skills, curiosity, and ideas to design a future open and integrated for all.  “We need more women in technology. Their exclusion can deprive this industry of the crucial human resources it needs to grow, additionally having more women in tech can foster the growth of women-related tech products,” MediaFuse-Dentsu’s IT Director, Roberta Edu, added. Media Director for Posterscope, Theresa Ogah, said women were inspirational to her career growth. “In the span of my career, I have been inspired by several female bosses in one way or another, watching these women run or manage high stake roles in their respective industries while joggling and nurturing a growing family. I believe that more women will find the courage to live their dreams and be the champion of the change they seek,” she added. Speaking on how females can achieve a work-life balance, dentsu Nigeria’s Financial Director, Funmi Lawal, urged women to develop the right support system at home and in the workplace. “Don’t be an island, ask for help. Also, knowing when to take a break and prioritising self-care is key to achieving a sound mind and work-life balance. Proper time planning and management are important. As professionals, it is important to know when to pause and breathe,” she added. The Group Managing Director of MediaFuse-Dentsu (dentsu Nigeria), Emeka Chris Okeke, commended women for their developmental roles in the advertising industry. He said, “At dentsu, we believe that an inclusive culture creates high-performing, empowered, and engaged teams. The success of women in our organisation benefits all and more importantly, having women in over 70% of senior positions is critical. Congratulations and thumbs up to all ladies in the house on this occasion of International Women’s Day. You are all warriors of humanity and integral to the survival of the human race and businesses worldwide!”

IWD: Women In Advertising Seek Equity In Appointments Read More »

Embracing equity in the workplace

Symbolism With the increasing recognition of diversity, the colour Nude has generally expanded to a broader range in beauty and fashion. Nude represents neutrality and balance. Many people hold on to certain stereotypes about how a woman should look or behave, neglecting that there’s diversity among us. Every woman has her uniqueness, whether skin tone, size, intelligence, or general characteristics; these traits make us infinitely versatile. Women should be able to express themselves how they wish to and be respected for it. Darker-skinned women have especially shied away from Nude colours because it usually targeted White women. But black women have dismantled the stereotypes and have come forward to wear nude with effortless confidence. Nude is not just one colour; it represents an entire colour palette. By composition, all nude hues are a mixture of different proportions of other colour components. They might look the same but come in a much larger spectrum, just like us. Brief History of IWD Women worldwide have celebrated International Women’s Day (IWD) Since the early 1900s, but it wasn’t until 1975 that the United Nations recognised it as a holiday. And from 1975 till now, it has become mainstream and is now celebrated as a global holiday by women worldwide. International Women’s Day is marked on March 8 yearly to raise awareness of gender inequality, violence against women, equal wage rights, and other forms of economic, social, and medical discrimination against women. It is a day set aside to honour the challenges and accomplishments that went into how Women’s Day was founded. IWD2023: #EmbraceEquity This year’s International Women’s Day campaign implores people to be catalysts for change by embracing equity, eliminating prejudice and discrimination, and encouraging inclusion. IWD aims to honour women’s accomplishments and promote gender equity. As much as ths is a known fact, it’s not just a holiday like Christmas or Easter; it has a significant impact. But, it is more important than a single day and shouldn’t be devalued by the choice to celebrate only once a year. It marks the start of a sustained effort to protect women’s rights and advance gender equality in the workplace. Its impact should create lasting change that evolves beyond the commemorative day. Embracing Equity in today’s Workplace Culture PS: Equity should not be confused with equality The concept of workplace equity connotes that each employee should be given fair and equal chances based on their unique skills, irrespective of tier gender, age, ethical background, or beliefs. Equity in the workplace supports inclusivity, fair treatment, access, and an enabling environment for mutual advancement for everyone in the organisation. Our workplace, MediaFuse-Dentsu, comprises diverse people with different orientations and unique skill sets. Hence, teams must understand how to foster an inclusive and enabling work environment where individual team members can grow. Here are some examples of how we can foster workplace equity: Using Your Network and Influence Gaining opportunities, promotions, and access to information all depend on having the appropriate connections and contacts. Individuals can use their networks to connect with others and open doors for qualified women. You can start by finding out more about the need for a network of supporters for women, including connecting them to the right mentors. Wage Transparency Being honest about salaries and communicating how employee success affects pay is necessary. The problem of unequal pay is eliminated because of transparency. Women can quickly tell if they are making less money than their male counterparts. Transparency helps to know that they are being paid fairly. Skill-based promotion and hiring Rather than emphasizing degree requirements, pay attention to their skills and prior work experience while interviewing job candidates. You can find and hire star performers who you have previously passed over by basing hiring decisions on a person’s skills. Equity in Benefit Workplace Equity ensures that benefits and resources are customized to meet the requirements of each employee. Every employee must have access to benefits like health insurance, financial and retirement plans, maternity and paternity leaves, paid time off, and employee discounts, regardless of gender identity or parental status. Inclusive Incentives When it comes to incentives and rewards, Employers should provide reward incentives based on their contributions and achievements in the workplace. This will motivate and encourage performance and create a more supportive workplace. In conclusion, workplace is more inclusive and varied if equity is prioritised. All employees have equal opportunity to participate with, contribute to, and connect with their organisation; they all feel heard and seen. We hope this year’s International Women’s Day reminds us to be even more considerate and open to women from other continents, communities, and cultures on this day and beyond. Henceforth, let us learn to embrace equity in the workplace and outside of it. Written by Ibukunoluwa Okusanya, D’Agle Systems Nigeria

Embracing equity in the workplace Read More »